Luxury Hotels Atlas / The Maison / W Hotels
W Hotels hotels
Music and nightlife shape social hotels whose living rooms keep the party close to the bedroom.
W brings design, music, and nightlife into a distinctly social hotel stay, with the public rooms as much a draw as the bedrooms. Part of Marriott, the brand refreshed its visual identity in 2024 while retaining its Whatever/Whenever service approach, expressive suites, and live music programming.
76 W Hotels hotels in 36 countries on the Luxury Hotels Atlas (5 not open yet), each placed on the six LHA Tiers.
- Owned by Marriott International
- Worldwide: 72 hotels with roughly 20,200 rooms worldwide as of 2025 — led by U.S. & Canada (23), then Europe (13), Asia Pacific (11), and Greater China (11), with additional clusters in the Caribbean & Latin America (8) and the Middle East & Africa (6).
- On the atlas: 15 High Luxury, 41 Core Luxury, 8 Accessible Luxury, 12 Near Luxury
History
Barry Sternlicht developed W around design, music, and social life, with Whatever/Whenever giving the service a more informal expression. Marriott’s later ownership brought restorations and changes to the collection. Union Square’s redesign and newer local art and music programs carry the original interest in atmosphere into a contemporary chapter.
Timeline
- 1998 — Barry Sternlicht launches W Hotels by converting the Doral Inn on Lexington Avenue into W New York, conceived as a fashion- and music-driven antidote to traditional luxury, with living rooms instead of lobbies. Rockwell Group, handling its first full-scale hotel project, designs the debut property.
- 1999 — W Seattle and W San Francisco open in the same year, establishing the brand's rapid West Coast expansion template.
- 2001 — W New York – Times Square opens at Broadway and 47th Street, marking the first purpose-built W tower in the portfolio.
- 2004 — W Montréal opens, the brand's Canadian debut at 901 Square Victoria in Old Montréal. W Maldives opens on Fesdhoo Island in North Ari Atoll, one of the brand's first resort experiments.
- 2006 — W Dallas opens in Victory Park.
- 2008 — W Istanbul opens inside the 1870s Akaretler Row Houses near Dolmabahçe Palace, the brand's first European property.
- 2009 — W Barcelona opens: Ricardo Bofill's sail-shaped tower at the edge of Port Vell is the brand's first Western European property. W Doha and W Abu Dhabi – Yas Island open in the Gulf. W South Beach opens in Miami Beach.
- 2010 — W London opens in Soho; W Hollywood opens at Hollywood & Vine.
- 2011 — W Bali – Seminyak, W Koh Samui, W Singapore – Sentosa Cove open.
- 2013 — W Verbier opens as the brand's first Alpine and first Swiss property. W Guangzhou becomes the brand's first mainland China hotel.
- 2015 — W Amsterdam opens, occupying the former KAS Bank and Royal Dutch Post headquarters on Spuistraat.
- 2016 — Marriott International completes its acquisition of Starwood Hotels & Resorts, absorbing W Hotels into Marriott Bonvoy. W Goa opens as the brand's 50th global property and India debut.
- 2018 — W Amman, W Dubai – The Palm, and W Brisbane open. W Abu Dhabi – Yas Island is rebadged from Yas Viceroy Abu Dhabi into the W portfolio after Aldar Properties appoints Marriott as manager.
- 2019 — Marriott acquires W New York – Union Square for $206 million, signalling a renewed commitment to the brand's original flagship market. W Aspen opens as the brand's first North American mountain property, designed by Oppenheim Architecture.
- 2020 — W Ibiza opens. W South Beach completes a $30 million renovation by Urban Robot Associates.
- 2021 — W Osaka opens, Japan's first W, with a Tadao Ando-designed exterior on Midosuji Boulevard. W Melbourne, W Nashville, and W Philadelphia open.
- 2022 — W Rome, W Algarve, W Costa Navarino, W Dubai – Mina Seyahi, and W Toronto open.
- 2023 — W Budapest opens in the restored 1883 Drechsler Palace. W Edinburgh opens within the St James Quarter development. W Sydney opens in The Ribbon tower on Darling Harbour. W Macau – Studio City opens.
- 2024 — W Prague opens in the restored 1905 Grand Hotel Evropa. W Las Vegas debuts on 18 December, the rebranded Delano Las Vegas and the brand's first Strip property. W São Paulo and W Costa Rica – Reserva Conchal also open, while Porto Rocha launches the "Luxury, Liberated" visual identity and W Supreme typeface. W Istanbul permanently closes in February, ending the brand's first European chapter.
- 2025 — W Xi'an opens on Qujiangchi Lake, and W Riyadh – KAFD opens in Q1 as the brand's Saudi Arabia debut. W Florence opens on 1 July in the former Grand Hotel Majestic (Lando Bartoli, 1968–1972) with AvroKO interiors, while W Punta Cana opens in April as the brand's first adults-only all-inclusive resort. W Hoboken and the W Maldives (full villa renovation by Miaja Design Group) both complete major works.
- 2026 — W Sardinia – Poltu Quatu opens in April, the brand's first Sardinian address and second Italian resort. W Barcelona begins first phase of room renovation (floors 7–25), with Rockwell Group reimagining the full property.
The houses to know
- W Budapest, Budapest, Hungary — 1883 Drechsler Palace, where Franz Liszt dined and the Hungarian State Ballet trained
- W Bali - Seminyak, Seminyak, Indonesia — SCDA’s architecture and AB Concept’s interiors give W a beachfront home on Seminyak’s Petitenget coast.
- W Taipei, Taipei, Taiwan — The hotel rises above Taipei City Hall Bus Station, connecting the stay directly to Xinyi.
- W Florence, Florence, Italy — The Florence hotel combines AvroKO design with dining by Akira Back and LEED Gold certification.
- W Prague, Prague, Czech Republic — 1905 Art Nouveau cultural monument on Wenceslas Square
- W Singapore - Sentosa Cove, Singapore, Singapore — No. 1 Hotel in Singapore, Condé Nast Traveler 2025
- W Maldives, Fesdhoo, Maldives — The brand's original overwater retreat, fully remade in 2025
- W Costa Rica - Reserva Conchal, Playa Conchal, Costa Rica — Reserva Conchal gives W a Guanacaste setting near a beach known for its crushed-shell sand.
- W Sardinia - Poltu Quatu, Poltu Quatu, Italy — Poltu Quatu gives W a setting within Sardinia’s northeastern Costa Smeralda.
- W Shanghai - The Bund, Shanghai, China — The hotel brings W’s social atmosphere to Shanghai’s North Bund in Hongkou.
Newest openings
- W Florence — Florence, Italy — opened 1 July 2025 — The brand's Tuscany debut inside the 1968 Lando Bartoli rationalist landmark on Piazza dell'Unità Italiana; AvroKO interiors, LEED Gold and WELL Silver certified; 119 rooms including a 140 m² penthouse with Duomo views; Tratto (Michelin-starred Trattoria contemporanea collective), Akira Back, and Zefiro Rooftop
- W Punta Cana, Adult All-Inclusive — Uvero Alto, Dominican Republic — opened April 2025 — The world's first W all-inclusive; 340 rooms and suites on Uvero Alto's coast, designed by EoA Group and Zanobia Arquitectura; Forbes Travel Guide recognised it as a bold step into the all-inclusive category.
- W Riyadh – KAFD — Riyadh, Saudi Arabia — opened Q1 2025 — Brand's Saudi Arabia debut in King Abdullah Financial District, the world's largest LEED Neighbourhood Development Platinum-certified project, designed by Dubai's LW Design Group; 210 rooms; restaurants Sira (Latin American) and Beni
- W Xi'an — Xi'an, China — opened 2025 — 372 rooms on the edge of Qujiangchi Lake, the restored Tang imperial pleasure garden; 17-metre-high Living Room; views to the Giant Wild Goose Pagoda; LEED New Construction Certified
Opening next
- W Naples — Naples, Italy — expected 2026–2027 — Rockwell Group-designed conversion at Piazza del Municipio; 78 rooms including 17 suites; announced as part of Marriott's Italy luxury push alongside W Florence and W Rome
- W Phuket – Nai Harn Beach — Phuket, Thailand — expected Q1 2027 — 60 rooms on Nai Harn Beach; listed on Marriott's official pipeline
- W Phu Quoc — Phu Quoc, Vietnam — expected 2027–2028 — Part of a Marriott–Sun Group 10-hotel agreement; first W Hotels property in Vietnam, within Sun Group's integrated tourism development on Phu Quoc island
- W Costa Mujeres — Cancún area, Mexico — expected 2026 — Announced; extends the brand's Mexico resort footprint beyond Punta de Mita.
Every W Hotels hotel on the atlas
United States
- W Aspen — Aspen · Core Luxury
- W Austin — Austin · Core Luxury
- W Bellevue — Bellevue · Core Luxury
- W Nashville — Nashville · Core Luxury
- W New York - Union Square — New York City · Core Luxury
- W Fort Lauderdale — Fort Lauderdale · Accessible Luxury
- W Minneapolis - The Foshay — Minneapolis · Accessible Luxury
- W Boston — Boston · Near Luxury
- W Dallas — Dallas · Near Luxury
- W Hoboken — Hoboken · Near Luxury
- W Hollywood — Los Angeles · Near Luxury
- W Las Vegas — Las Vegas · Near Luxury
- W Los Angeles - West Beverly Hills — Los Angeles · Near Luxury
- W Miami — Miami · Near Luxury
- W New York - Times Square — New York City · Near Luxury
- W Philadelphia — Philadelphia · Near Luxury
- W San Francisco — San Francisco · Near Luxury
- W Scottsdale — Scottsdale · Near Luxury
- W Seattle — Seattle · Near Luxury
China
- W Shanghai - The Bund — Shanghai · High Luxury
- W Changsha — Changsha · Core Luxury
- W Chengdu — Chengdu · Core Luxury
- W Guangzhou — Guangzhou · Core Luxury
- W Suzhou — Suzhou · Core Luxury
- W Xi'an — Xi'an · Core Luxury
- W Xiamen — Xiamen · Core Luxury
- W Hangzhou — Hangzhou · Accessible Luxury · Opening soon
- W Sanya — Sanya · Accessible Luxury · Opening soon
Italy
- W Florence — Florence · High Luxury
- W Sardinia - Poltu Quatu — Poltu Quatu · High Luxury
- W Milan — Milan · Core Luxury
- W Naples — Naples · Core Luxury · Opening soon
- W Rome — Rome · Core Luxury
Australia
- W Brisbane — Brisbane · Core Luxury
- W Melbourne — Melbourne · Core Luxury
- W Sydney — Sydney · Accessible Luxury
United Arab Emirates
- W Abu Dhabi – Yas Island — Abu Dhabi · Core Luxury
- W Dubai - The Palm — Dubai · Core Luxury
- W Dubai – Mina Seyahi — Dubai · Core Luxury
Canada
- W Toronto — Toronto · Core Luxury
- W Montréal Canada — Montréal · Accessible Luxury
Mexico
- W Mexico City — Mexico City · Core Luxury
- W Punta de Mita — Punta Mita · Core Luxury
Saudi Arabia
- W Riyadh - KAFD — Riyadh · Core Luxury
- W Trojena — Trojena · Accessible Luxury · Opening soon
Spain
- W Barcelona — Barcelona · Core Luxury
- W Ibiza — Santa Eulalia del Río · Core Luxury
Thailand
- W Koh Samui — Koh Samui · High Luxury
- W Bangkok — Bangkok · Core Luxury
United Kingdom
- W Edinburgh — Edinburgh · Core Luxury
- W London — London · Core Luxury
Argentina
- W Buenos Aires — Buenos Aires · Accessible Luxury · Opening soon
Brazil
- W São Paulo — São Paulo · Core Luxury
Chile
- W Santiago — Santiago · Core Luxury
Colombia
- W Bogota — Bogotá · Core Luxury
Costa Rica
- W Costa Rica - Reserva Conchal — Playa Conchal · High Luxury
Czech Republic
- W Prague — Prague · High Luxury
Dominican Republic
- W Punta Cana — Punta Cana · Core Luxury
Greece
- W Costa Navarino — Pylos · High Luxury
Hong Kong
- W Hong Kong — Hong Kong · Core Luxury
Hungary
- W Budapest — Budapest · High Luxury
India
- W Goa — Vagator · High Luxury
Indonesia
- W Bali - Seminyak — Seminyak · High Luxury
Japan
- W Osaka — Osaka · Core Luxury
Jordan
- W Amman — Amman · Core Luxury
Macau
- W Macau - Studio City — Macau · Core Luxury
Malaysia
- W Kuala Lumpur — Kuala Lumpur · High Luxury
Maldives
- W Maldives — Fesdhoo · High Luxury
Netherlands
- W Amsterdam — Amsterdam · Core Luxury
Oman
- W Muscat — Muscat · High Luxury
Panama
- W Panama — Panama City · Core Luxury
Portugal
- W Algarve — Albufeira · Core Luxury
Qatar
- W Doha — Doha · Core Luxury
Singapore
- W Singapore - Sentosa Cove — Singapore · High Luxury
Switzerland
- W Verbier — Verbier · Core Luxury
Taiwan
- W Taipei — Taipei · High Luxury
Open The Maison in the atlas for W Hotels's full dossier, with prices and maps.