Luxury Hotels Atlas / Places / United States / New York City / W New York - Union Square
W New York - Union Square
New York City, New York, United States · W Hotels · Core Luxury
Albert D'Oench and Joseph W. Yost built this granite Beaux-Arts house in 1911 for Germania Life, with Spanish tile on the mansard. Guardian Life kept the building until 1998, and Related opened a 270-room W in December 2000, facing Union Square from 201 Park Avenue South. Rockwell Group returned in 2025 to redesign the interiors of the New York City landmark, beside the 1961 SOM annex.
- 270 rooms
- Opened 1911
- Neighborhood: Union Square
- Rooms from 275 sq ft (26 m²)
- Architect: Albert D'Oench and Joseph W. Yost; SOM (1961 annex)
- Interiors: Rockwell Group
About W New York - Union Square
- SOM annex 1961. Landmark 1988, National Register 2001. AAA Four Diamond 2025. Marriott Bonvoy.
- In 1918, during World War I, Germania Life renamed itself the Guardian Life Insurance Company to avoid associations with Germany.
History
Opened 1911 as Germania Life. W from December 2000 after Related's conversion, about 270 rooms.
The setting
At 201 Park Avenue South, on the 17th Street corner, facing Union Square.
Restaurants and bars
- Guardian at the W — Bar · Bar
- The Living Room Bar & Lounge — Bar · Cocktail bar
Amenities
- Reimagined W design concept
- Union Square location near major subway hub
- Near NYU
- Near NoMad
- Signature W lifestyle positioning
- New York flagship-style urban setting
- Fitness center
- Pet-friendly
Awards
- Forbes Travel Guide Recommended (2026)
- MICHELIN One Key (2026)
- AAA Four Diamond (2025)
Open W New York - Union Square in the atlas for live weekend rates, photos, and the full folio.
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