Luxury Hotels Atlas / Places / Italy / Florence / W Florence
W Florence
Florence, Italy · W Hotels · High Luxury
W Florence opened in July 2025 in Lando Bartoli's 1968 rationalist Grand Hotel Majestic on Piazza dell'Unita Italiana, the brand's second Italy door after Rome. Genius Loci restored the stone and bronze. AvroKO did the interiors. Akira Back is downstairs. The Duomo is seven minutes.
- 119 rooms
- Opened 2025
- Neighborhood: Santa Maria Novella
- Rooms from 258 sq ft (24 m²)
- Architect: Lando Bartoli
- Interiors: AvroKO
About W Florence
- One hundred nineteen rooms, including 16 suites and a penthouse. Genius Loci Architettura led the restoration to LEED Gold.
- The courtyard was once a bank mezzanine. Zefiro is the rooftop. Santa Maria Novella station is the close rail.
History
Lando Bartoli designed the Grand Hotel Majestic between 1968 and 1972 on Piazza dell'Unita Italiana. The house later sat empty. W Florence opened in July 2025, 119 rooms. Genius Loci restored the rationalist fabric; AvroKO did the interiors. Second W in Italy after Rome.
The setting
On Piazza dell'Unita Italiana at Via del Melarancio, between the Duomo walk and Santa Maria Novella.
Restaurants and bars
- Akira Back — Restaurant · Japanese · Chef Akira Back
- Tratto — Restaurant · Italian
- W Lounge — Bar
- Courtyard Lounge — Bar
- Zefiro Rooftop — Restaurant
Amenities
- 119 rooms and suites
- 17 suites
- Penthouse Suite with 115 sqm interior and 142 sqm terrace
- Wellness area with relax lounge, steam room and sauna
- FIT gym open 24/7
- 24/7 in-room dining
- Seasonal rooftop at Zefiro Rooftop
- Meeting space and business center
- Spa
- Rooftop bar
- Pet-friendly
Open W Florence in the atlas for live weekend rates, photos, and the full folio.
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W Hotels in The Maison: the brand's idea, history and every house on the atlas.