Luxury Hotels Atlas / The Maison / Virgin Hotels
Virgin Hotels hotels
The Chamber concept separates sleep from dressing, with the Commons Club as shared living room.
Virgin Hotels brings a playful, practical approach to full-service city stays, with its Chamber room design and Commons Club giving the collection a shared identity. Part of Richard Branson’s Virgin family, it is a separate hotel concept from Virgin Limited Edition’s islands, lodges, and private retreats.
6 Virgin Hotels hotels in 2 countries on the Luxury Hotels Atlas, each placed on the six LHA Tiers.
- Owned by Virgin Group
- Worldwide: Nine cities as of mid-2026 — Chicago (closed 2024–25, reopening as Sports Illustrated Resort Chicago), Dallas, Las Vegas, Nashville, New Orleans, New York City, Edinburgh, and London-Shoreditch currently open, plus Atlanta and Denver announced as "coming soon" — following earlier closures in San Francisco and Glasgow
- On the atlas: 4 Accessible Luxury, 2 Near Luxury
History
Virgin brought its familiar playful approach into hotels through partnerships with individual property owners. Those arrangements shaped both openings and closures as the collection developed. Edinburgh and Shoreditch later gave the brand a substantial British chapter, while Las Vegas introduced a different resort scale.
Timeline
- 2010 — Sir Richard Branson's Virgin Group launches Virgin Hotels as a new lifestyle hotel brand.
- 2011 — Virgin Hotels buys the 27-storey Old Dearborn Bank Building in Chicago's Loop for roughly USD 14.8 million from Urban Street Group LLC, the brand's first property acquisition.
- 2015 — Virgin Hotels Chicago opens 15 January in the converted 1928 Rapp and Rapp-designed Old Dearborn Bank Building (a Chicago Landmark since 2003), the brand's first hotel, introducing the "Lucy" in-room mobile app for room service, pillow requests, and thermostat control.
- 2018 — Virgin Hotels and a consortium of investment companies purchase the Hard Rock Hotel & Casino in Las Vegas for USD 500 million, with plans to rebrand it as Virgin Hotels Las Vegas.
- 2019 — Virgin Hotels Nashville opens 1 July on Music Row; Virgin Hotels Dallas opens 15 December as the first hotel in the Dallas Design District, an 8-figure 5G Studio Collaborative-designed tower.
- 2020 — The Hard Rock Las Vegas closes 3 February for a USD 200 million renovation ahead of its Virgin Hotels relaunch.
- 2021 — Virgin Hotels Las Vegas opens 25 March, delayed more than four months by the pandemic, with a low-key opening ceremony including bagpipers and a drumline.
- 2021 — Virgin Hotels New Orleans opens 18 August at 550 Baronne Street in the Warehouse District.
- 2023 — Virgin Hotels New York City opens, later named Best Hotel in New York in Travel + Leisure's World's Best Awards 2024.
- 2023 — Virgin Hotels Glasgow closes in December after operating for only months, when property owner Lloyds Developments Ltd enters an insolvency process, a landlord failure rather than a Virgin management failure.
- 2024 — The much-rebadged Curtain/Mondrian Shoreditch building reflags 1 August as Virgin Hotels London-Shoreditch, the brand's first London property; Virgin Hotels Chicago is sold to Accelerated Assets, with the building set to reopen as Sports Illustrated Resort Chicago.
- 2025 — Virgin Hotels London-Shoreditch's signature Hi-Fi listening bar, Hidden Grooves, opens; the hotel is named among the top hotels in London in Condé Nast Traveler's 2025 Readers' Choice Awards; Virgin Hotels Edinburgh opens.
- 2026 — Virgin Hotels Las Vegas takes over full property management after Mohegan's exit from the casino operation earlier in 2025; Atlanta and Denver are confirmed as the brand's next two U.S. openings.
The houses to know
- Virgin Hotels Dallas, Dallas, United States — The 16-storey tower that brought Virgin's first hotel to the Dallas Design District.
- Virgin Hotels New Orleans, New Orleans, United States — A Warehouse District tower whose 238 Chambers riff on New Orleans's own French-door architecture.
- Virgin Hotels Edinburgh, Edinburgh, United Kingdom — The Edinburgh hotel occupies a building in the historic Old Town.
- Virgin Hotels Chicago, Chicago, United States — The original Virgin Hotels flagship, a 1928 Rapp and Rapp bank tower and the brand's founding property.
- Virgin Hotels New York City, New York, United States — Named Best Hotel in New York by Travel + Leisure's World's Best Awards within a year of opening.
- Virgin Hotels London-Shoreditch, London, United Kingdom — A much-rebadged Curtain Road landmark, reflagged in 2024 as Virgin Hotels' first London address, bringing Branson's brand home to where his Virgin story began.
Newest openings
- Virgin Hotels Edinburgh — Edinburgh, Scotland — opened 2025 — the brand's second Scottish city and its most recent European opening, located in Edinburgh's Old Town.
- Virgin Hotels London-Shoreditch — London, England — reflagged 1 August 2024 — Virgin Hotels' first London property, occupying a much-rebadged Curtain Road building (The Curtain, 2017 → Mondrian Shoreditch, 2021 → Virgin Hotels, 2024); its Hidden Grooves Hi-Fi listening bar opened in 2025 and the hotel was named among the top hotels in London in Condé Nast Traveler's 2025 Readers' Choice Awards.
Opening next
- Virgin Hotels Atlanta — Atlanta, USA — confirmed, opening date not yet set as of mid-2026 — listed as "Coming Soon" on the brand's official site.
- Virgin Hotels Denver — Denver, USA — confirmed, opening date not yet set as of mid-2026 — listed as "Coming Soon" alongside Atlanta.
Every Virgin Hotels hotel on the atlas
United States
- Virgin Hotels Chicago — Chicago · Accessible Luxury
- Virgin Hotels Dallas — Dallas · Accessible Luxury
- Virgin Hotels New Orleans — New Orleans · Accessible Luxury
- Virgin Hotels New York City — New York City · Near Luxury
United Kingdom
- Virgin Hotels Edinburgh — Edinburgh · Accessible Luxury
- Virgin Hotels London-Shoreditch — London · Near Luxury
Open The Maison in the atlas for Virgin Hotels's full dossier, with prices and maps.