Luxury Hotels Atlas / Places / United Kingdom / London / Virgin Hotels London-Shoreditch
Virgin Hotels London-Shoreditch
London, England, United Kingdom · Virgin Hotels · Near Luxury
Dexter Moren finished a nine-storey hotel at 45 Curtain Road in 2017, new brick on a cleared 1970s office, drawn to look like Shoreditch's old warehouses and cabinet factories. Michael Achenbaum opened it as The Curtain, Mondrian took the sign in August 2021, and on 1 August 2024 it became Virgin Hotels London. Richard Branson opened the finished house in April 2025: 120 rooms, a rooftop pool, and Hidden Grooves, a listening bar.
- 120 rooms
- Opened 2025
- Neighborhood: Shoreditch
- Architect: Dexter Moren Associates
About Virgin Hotels London-Shoreditch
- The Curtain opened with Marcus Samuelsson's Red Rooster. The Mondrian years brought Dani Garcia's BiBo, his first London kitchen, and interiors by Goddard Littlefair.
- Work started in December 2014 and finished in May 2017: about 8,343 square metres, a BREEAM Excellent rating, and a build cost of 70 million pounds.
- The brick and Crittall-style windows quote the colour warehouses and cabinet factory on this plot until 1922. The 1970s office that replaced them was demolished for the hotel.
- Reuben Brothers bought the freehold in 2018, while Michael Achenbaum's company was still running The Curtain. That company went into liquidation in 2020.
History
45 Curtain Road was a 1970s office, itself on ground that had held colour warehouses and a cabinet factory until 1922. Dexter Moren Associates designed the nine-storey, 120-room hotel that replaced it, finished in May 2017 for Michael Achenbaum's Gansevoort group, and opened as The Curtain with Marcus Samuelsson's Red Rooster. Reuben Brothers bought the freehold in 2018. The operator failed in 2020. Mondrian, with Goddard Littlefair interiors and Dani Garcia's BiBo, opened on 2 August 2021. Virgin Hotels took the building on 1 August 2024. Richard Branson opened the completed Virgin house in April 2025, adding the Hidden Grooves listening bar. The rooftop pool is still on the roof.
The setting
45 Curtain Road, Shoreditch, EC2A 3PT. The Elizabethan Curtain Theatre site is nearby. The hotel sits on the corner where a 1970s office came down. Shoreditch High Street and the old warehouse streets are the walk.
Restaurants and bars
- Hidden Grooves — Bar · Bar
- 45 Curtain Road — Restaurant · Chophouse
Amenities
- Spa
- Pool
- Fitness center
- Pet-friendly
Open Virgin Hotels London-Shoreditch in the atlas for live weekend rates, photos, and the full folio.
More Virgin Hotels hotels
- Virgin Hotels Edinburgh — Edinburgh, United Kingdom · Accessible Luxury
- Virgin Hotels Chicago — Chicago, United States · Accessible Luxury
- Virgin Hotels Dallas — Dallas, United States · Accessible Luxury
- Virgin Hotels New Orleans — New Orleans, United States · Accessible Luxury
- Virgin Hotels New York City — New York City, United States · Near Luxury
More hotels in London
- Boundary Shoreditch — Independent · Near Luxury
- citizenM London Bankside — citizenM · Near Luxury
- citizenM London Shoreditch — citizenM · Near Luxury
- citizenM London Victoria Station — citizenM · Near Luxury
- citizenM Tower of London — citizenM · Near Luxury
- Hilton London Paddington — Hilton Hotels & Resorts · Near Luxury
Virgin Hotels in The Maison: the brand's idea, history and every house on the atlas.