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The Standard hotels

Restaurants, nightlife and cultural events invite the city into hotels that keep late hours.

The Standard makes restaurants, nightlife, and cultural life a substantial part of the hotel, with public spaces that draw the city inside. André Balazs launched the first address on the Sunset Strip in 1999, and the collection now belongs to Hyatt while retaining its upside-down logo and distinctive social energy.

11 The Standard hotels in 7 countries on the Luxury Hotels Atlas, each placed on the six LHA Tiers.

• Owned by Hyatt Hotels Corporation
• On the atlas: 4 Core Luxury, 5 Accessible Luxury, 2 Near Luxury

History

André Balazs established The Standard through expressive design, sociable public rooms, and nightlife that belonged to the surrounding city. Amar Lalvani later developed a wider international collection, followed by Hyatt’s 2024 acquisition. The original Los Angeles hotels closed, while newer addresses carried the brand’s distinctive atmosphere into other settings.

Timeline

• 1999 — The Standard, Hollywood opens on the Sunset Strip in West Hollywood, a converted 1962 Thunderbird Motel (later a retirement home) redeveloped by André Balazs Properties, with investors including Leonardo DiCaprio, Cameron Diaz, Benicio del Toro, D'arcy Wretzky, and James Iha; the property's late-night lobby, sunken conversation pits, and glass-walled poolside DJ booth make it an instant fixture of Los Angeles nightlife.
• 2006 — The Standard Spa, Miami Beach opens, extending the brand's design-led, adults-oriented identity to a spa-resort format on Miami's Belle Isle.
• 2008 — Standard Downtown LA opens in a converted 1955 Superior Oil Company office tower.
• 2009 — The Standard, High Line opens in Manhattan’s Meatpacking District. Ennead Architects designed the brand’s first ground-up hotel on concrete supports over the High Line, with interiors by Roman and Williams and lighting by L’Observatoire International. Its top-floor venue becomes known as the Boom Boom Room.
• 2010 — Amar Lalvani, previously responsible for W Hotels' global development, joins as a partner alongside Balazs, beginning the transition that leads to Lalvani's later ownership of the brand.
• 2011 — The Standard, East Village opens in Manhattan, in a building formerly known as the Cooper Square Hotel.
• 2013 — Lalvani forms Standard International and leads a group of private investors to acquire an 80% stake in The Standard brand from Balazs; Standard International also acquires a majority stake in The Bunkhouse Group from founder Liz Lambert.
• 2019 — The Standard, London opens in July inside the former Camden Town Hall Annexe, a Brutalist 1974 local-government office building the council vacated in 2014, becoming The Standard's first hotel outside the United States; The Standard, Maldives opens on Huruvalhi Island in the Raa Atoll on 1 November, the former Carpe Diem Beach Resort & Spa.
• 2020–2022 — The Standard Hollywood closes permanently in January 2021 after a lease-price increase and pandemic pressures; Standard Downtown LA closes permanently in January 2022, both of the brand's original two properties exit the portfolio within a year of each other.
• 2021–2022 — The Standard, Hua Hin opens in Thailand (December 2021); The Standard, Ibiza opens in Dalt Vila (April 2022) in a converted former movie theatre; The Standard, Bangkok Mahanakhon opens (July 2022) inside the King Power Mahanakhon supertall tower, becoming the brand's Asia flagship.
• 2024 — The StandardX sub-brand launches in Melbourne (August); The Standard, Singapore and The Standard, Brussels open; Hyatt Hotels Corporation announces its acquisition of Standard International (August), completing the purchase for a reported $335 million (including post-acquisition growth incentives) in October, and folding the brand's roughly 2,000 rooms and 30-property pipeline into a new Hyatt-backed lifestyle hotels division.

The houses to know

1. The Standard, Bangkok, Bangkok, Thailand — The brand's Asia flagship, inside Ole Scheeren's twisting, pixelated 77-storey King Power Mahanakhon tower.
2. The Standard Spa, Miami Beach, Miami, United States — The brand's original spa-resort format, opened 2006 on Miami's Belle Isle.
3. The Standard, Maldives, Huruvalhi Island, Maldives — An overwater and beachfront resort converted from the former Carpe Diem Beach Resort & Spa in 2019.
4. The Standard, Hua Hin, Hua Hin, Thailand — A beachfront resort on Thailand's royal seaside retreat town, opened December 2021.
5. The Standard, London, London, United Kingdom — A Brutalist former Camden Town Hall annexe, reborn as The Standard's first hotel outside the United States.
6. The Standard, Singapore, Singapore, Singapore — The brand's Southeast Asian city-hotel expansion beyond Thailand.
7. The Standard, Ibiza, Ibiza, Spain — A former movie theatre in Ibiza Town, reimagined around the island's 1960s bohemian "golden age."
8. The Standard, Pattaya, Pattaya, Thailand — A third Thai property, extending the brand's established Southeast Asian resort cluster.
9. The Standard, Brussels, Brussels, Belgium — The Brussels hotel marks the brand’s Belgian debut.

Newest openings

• The Standard, Brussels — Brussels, Belgium — opened 2025 — the brand's first Belgian property, continuing Hyatt-era European expansion following London (2019).
• The Standard, Singapore — Singapore — opened 2024 — the brand's first Southeast Asian city-hotel outside Bangkok, joining Hua Hin and Bangkok Mahanakhon in the region.

Opening next

• Standard International reported a pipeline of roughly 30 properties at the time of Hyatt's 2024 acquisition, with previously announced development in Mexico, Portugal (Lisbon), and further Thailand markets (Pattaya has since opened); Hyatt's stated integration plan folds all current and pipeline Standard hotels into World of Hyatt and a dedicated New York-based lifestyle division overseeing the brand's next wave of openings.

Every The Standard hotel on the atlas

Thailand

• The Standard, Bangkok — Bangkok · Core Luxury
• The Standard, Hua Hin — Hua Hin · Core Luxury
• The Standard, Pattaya — Pattaya · Accessible Luxury

United States

• The Standard Spa, Miami Beach — Miami · Core Luxury
• The Standard, East Village — New York City · Near Luxury
• The Standard, High Line — New York City · Near Luxury

Belgium

• The Standard, Brussels — Brussels · Accessible Luxury

Maldives

• The Standard, Maldives — Huruvalhi Island · Core Luxury

Singapore

• The Standard, Singapore — Singapore · Accessible Luxury

Spain

• The Standard, Ibiza — Ibiza · Accessible Luxury

United Kingdom

• The Standard, London — London · Accessible Luxury

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