Luxury Hotels Atlas / The Maison / SLS
SLS hotels
Theatrical rooms and destination dining give city hotels and beach resorts a taste for spectacle.
SLS brings theatrical interiors, lively dining, and a playful social atmosphere to city hotels, beachfront resorts, and all-inclusive stays. Founded by Sam Nazarian and now part of Ennismore, the brand takes its name from “Style, Luxury, Service,” with the restaurants and public rooms as much a reason to visit as the guest rooms.
9 SLS hotels in 7 countries on the Luxury Hotels Atlas, each placed on the six LHA Tiers.
- Owned by Ennismore (Accor)
- Worldwide: 9 operating hotels across 6 countries (2026), with 3+ further pipeline projects confirmed; Ennismore's brand page puts the portfolio at 11 properties and 3,300+ rooms when counting all hotel and condo-hotel units under the SLS flag
- On the atlas: 7 Core Luxury, 2 Near Luxury
History
Sam Nazarian and Philippe Starck gave the early SLS hotel in Beverly Hills a theatrical social identity. Restaurants and expressive public rooms made the hotel a destination for people beyond its overnight guests. The later Accor and Ennismore chapters carried that atmosphere into coastal resorts, an all-inclusive hotel, and new cities.
Timeline
- 2002 — Sam Nazarian founds sbe Entertainment Group in Los Angeles, the incubator for SLS and multiple food, beverage, and nightlife concepts.
- 2008 — SLS Hotel Beverly Hills opens at 465 La Cienega Blvd, the brand's debut property, entirely designed by Philippe Starck, who conceived both architecture and interiors; Dezeen covers the launch. The Bazaar by José Andrés opens simultaneously as the hotel's dining anchor.
- 2011 — Sharan Pasricha founds Ennismore in London as an independent lifestyle hospitality company.
- 2012 — SLS South Beach opens in June at 1701 Collins Avenue, Miami Beach, sbe's East Coast debut, occupying a 1940 L. Murray Dixon Art Deco tower (originally the Grossinger Beach Hotel, later the Ritz Plaza) acquired by Nazarian in 2004. Opening partners include José Andrés, Katsuya Uechi, and Lenny Kravitz.
- 2015 — GoldenPeaks Capital Real Estate buys the SLS South Beach building for $125 million; sbe retains hotel operations through 2030 under a management agreement.
- 2016 — sbe acquires Morgans Hotel Group for approximately $794 million, adding Delano, Mondrian, Hudson, and Shore Club to its portfolio, the transaction that makes sbe one of the largest US lifestyle hospitality groups.
- 2018 — Accor acquires a strategic stake in sbe, announcing a partnership to accelerate global growth. SLS Beverly Hills completes a $22 million guest-room renovation covering all 297 rooms and suites ahead of its 10th anniversary.
- 2017 — SLS Baha Mar Nassau opens in November as part of the $4.2 billion Baha Mar resort complex on Cable Beach; SLS joins Grand Hyatt and Rosewood as one of Baha Mar's three hotel brands. SLS Seattle contract is terminated before opening; the hotel later opens under Lotte Hotels & Resorts in 2020.
- 2020 — Accor acquires full ownership of sbe's hotel platform (Delano, Mondrian, SLS, Hyde brands) in November, announced alongside the plan to merge sbe with Ennismore. The Bazaar by José Andrés at SLS Beverly Hills closes permanently in August after a dispute with hotel owner Sunrider International/Sunworld.
- 2021 — SLS Dubai opens as a 75-storey Business Bay tower, the brand's first Middle East flagship, with its lobby on the 71st floor and twin rooftop infinity pools. The Ennismore–Accor joint venture closes formally on 3 October 2021, with Accor holding 66.67% and Sharan Pasricha 33.33%; SLS officially becomes part of Ennismore's 14-brand lifestyle collective.
- 2022 — SLS Buenos Aires Puerto Madero opens in May, the brand's first South America property, with 58 Piero Lissoni–designed suites on Puerto Madero's Juana Manso Avenue. Ennismore announces SLS will expand to Uruguay.
- 2024 — SLS Cancun (Piero Lissoni–designed, 45 suites, Puerto Cancún marina) enters the active portfolio.
- 2025 — SLS Playa Mujeres opens in January as the brand's first all-inclusive resort, 498 rooms and suites north of Cancún, with 18 chef-led restaurants and bars. SLS Barcelona opens in early 2025 as the brand's first European property and largest hotel (471 rooms), designed by Ricardo Bofill's Taller de Arquitectura. SLS South Beach closes in June for a major renovation after operator Spoonful Management (sbe affiliate) lays off approximately 201 staff.
- 2026 — SLS The Red Sea opens on 30 January on Shura Island, Saudi Arabia, 150 rooms, suites, and villas designed by Foster + Partners; first SLS in the Middle East's emerging Red Sea Project destination.
The houses to know
- SLS Baha Mar Nassau, Nassau, Bahamas — SLS in the Baha Mar pile on Cable Beach, 2017, 299 rooms.
- SLS Barcelona, Barcelona, Spain — The brand's largest hotel and first European outpost: 471 rooms in a Ricardo Bofill tower on Barcelona's Mediterranean waterfront, anchored by Michelin-starred chef Ricard Camarena.
- SLS Dubai, Dubai, United Arab Emirates — A vertical showpiece: 75 storeys in Business Bay, lobby on the 71st floor, and Fi'lia Dubai, the restaurant that brought the first all-female kitchen leadership team to the city.
- SLS Playa Mujeres, Cancún, Mexico — The brand's first all-inclusive resort, 498 rooms, 18 chef-led F&B concepts, and a 400-metre private beachfront north of Cancún. A deliberate format expansion that broadened SLS's demographic reach without abandoning the design-forward DNA.
- SLS Buenos Aires Puerto Madero, Buenos Aires, Argentina — Piero Lissoni designed 58 suites on the Puerto Madero waterfront, with contemporary art selected by Jorge M. Pérez.
- SLS The Red Sea, Shura Island, Saudi Arabia — Foster + Partners designed the coral-inspired architecture for the brand’s Red Sea resort.
- SLS Cancun, Cancún, Mexico — Piero Lissoni designed the 45-suite hotel beside Cancun’s marina.
- SLS LUX Brickell Miami, Miami, United States — SLS LUX Brickell Miami is an all-suite SLS at 805 South Miami Avenue in Brickell, 229 keys with interiors by Yabu Pushelberg.
- SLS South Beach, Miami Beach, United States — The hotel is in Miami Beach, United States.
Newest openings
- SLS Playa Mujeres — Cancún, Mexico — opened January 2025 — The brand's first all-inclusive resort, with 498 rooms and suites across 16 categories, 18 chef-led restaurants and bars (including Fi'lia, Cleo, and Privilege), a 20,000 sq ft Ciel Spa, swim-out rooms, and rooftop jacuzzi suites on a 400-metre private beachfront within a double-gated community north of Cancún; marks the brand's entry into the all-inclusive segment and broadens its demographic reach to families and couples.
- SLS Barcelona — Barcelona, Spain — opened early 2025 — The brand's first European property and largest hotel (471 rooms), occupying a Ricardo Bofill Taller de Arquitectura–designed tower in the Diagonal Mar waterfront district; interiors by Astet Studio; dining anchor is Habitual by Ricard Camarena, the Michelin-starred Valencia chef, plus Azimuth Sky Bar rooftop; a landmark Europe entry for the brand.
- SLS The Red Sea — Shura Island, Saudi Arabia — opened 30 January 2026 — 150 rooms, suites, and private pool villas (117 rooms, 18 suites, 15 villas) inside distinctive coral-bloom architecture by Foster + Partners at the centre of Shura Island; five dining and bar concepts including Floating World (Japanese), Seabird (making its Saudi debut), Fi'lia (Italian), The Perch, and Deluxe; Ciel Spa with 1,146+ sq m; SLS's first property in Saudi Arabia and the first SLS in the broader Middle East/Gulf context.
Opening next
- SLS Punta del Este — Punta del Este, Uruguay — expected 2028 — Confirmed/under development: two 24-storey towers designed by Uruguayan architect studio Gómez Platero; 80 hotel rooms + 314 branded residences; 360-degree rooftop bar, two signature restaurants, pool bar, spa, performance stage; sales gallery open; developed with GNV Group.
- SLS Residences Bangkok Sukhumvit 24 — Bangkok, Thailand — expected Q1 2029 — Announced December 2025: first SLS-branded residences in Asia-Pacific; 78-unit, 36-storey freehold residential tower in the Phrom Phong district developed by Valanti Group/Elysian Park; residences-only (no hotel keys); SLS brand's first physical presence in Southeast Asia.
- SLS Residences Phuket Kamala — Phuket, Thailand — expected 2029 — Signed April 2026 with Raimon Land: 13 ultra-exclusive branded villas on Kamala's "Millionaire's Mile" coastline; pricing from USD 6.9 million per villa; residences-only, no hotel component.
Every SLS hotel on the atlas
Mexico
- SLS Cancun — Cancún · Core Luxury
- SLS Playa Mujeres — Cancún · Core Luxury
United States
- SLS LUX Brickell Miami — Miami · Near Luxury
- SLS South Beach — Miami Beach · Near Luxury
Argentina
- SLS Buenos Aires Puerto Madero — Buenos Aires · Core Luxury
Bahamas
- SLS Baha Mar Nassau — Nassau · Core Luxury
Saudi Arabia
- SLS The Red Sea — Shura Island · Core Luxury
Spain
- SLS Barcelona — Barcelona · Core Luxury
United Arab Emirates
- SLS Dubai — Dubai · Core Luxury
Open The Maison in the atlas for SLS's full dossier, with prices and maps.