Luxury Hotels Atlas / The Maison / Secrets

Secrets hotels

Adults-only beach resorts include dining, drinks and room service in a holiday built for couples.

Secrets makes adults-only beach stays within Hyatt’s Inclusive Collection, with restaurants, drinks, room service, and evening entertainment included in the rate. The brand began in Mexico in 2002 and developed its Unlimited-Luxury approach around the ease of a holiday where much of the day is already taken care of.

25 Secrets hotels in 8 countries on the Luxury Hotels Atlas, each placed on the six LHA Tiers.

Owned by Hyatt Hotels Corporation
Worldwide: 28 resorts and nearly 11,000 rooms across eight countries, as Hyatt described the brand on 10 June 2026; the atlas files 26
On the atlas: 3 High Luxury, 4 Core Luxury, 15 Accessible Luxury, 3 Near Luxury

History

AMResorts opened its first resort in 2001 and, the next year, debuted Secrets in Mexico as an adults-only flag, a first of that kind on that coast. Sunscape had come first, aimed at a livelier family holiday. Unlimited-Luxury followed in 2006 and became the sentence guests still hear: restaurants, drinks, activities, and service already in the price. Bain Capital's investment in 2013 helped turn the group into Apple Leisure Group. Hyatt bought that company in 2021, and the beach brands kept their names on the door.

Timeline

2001 — AMResorts opens its first resort and introduces Sunscape.
2002 — Secrets Resorts & Spas debuts in Mexico as an adults-only flag.
2006 — Unlimited-Luxury becomes the brand's all-inclusive promise: à la carte dining, 24-hour room service, daily mini-bars, premium drinks, daytime and nighttime activities.
2008 — Secrets Maroma Beach Riviera Cancun opens around this year on Maroma Beach.
2010 — Secrets Wild Orchid Montego Bay (soft opening 24 March, official opening 12 May) and Secrets St. James Montego Bay (mid-May) open as twins, about 700 rooms together, a project of 180 million dollars.
2012 — Secrets Vallarta Bay Puerto Vallarta opens 1 April, ceremony the next day with President Felipe Calderón, inside a 175 million dollar twin-resort project. Secrets Aura Cozumel relaunches on 15 December from the former Sabor Cozumel.
2013 — Apple Leisure Group takes shape. Secrets Puerto Los Cabos Golf & Spa Resort opens in December at La Playita.
2014 — Secrets Playa Mujeres Golf & Spa Resort opens 15 November, then the 14th Secrets and the first in the gated Playa Mujeres community.
2015 — Secrets Akumal Riviera Maya opens in November, 434 junior suites. Secrets Papagayo Costa Rica reopens at the end of November, the brand's first resort in Costa Rica and its first outside Mexico and the Caribbean.
2016 — Secrets Cap Cana Resort & Spa opens 28 November on Juanillo Beach, the 15th Secrets.
2019 — Secrets Lanzarote Resort & Spa reopens in December after an 11.1 million dollar renovation of a 2003 Hesperia. Secrets Mallorca Villamil, a hotel since 1955, takes the flag around the same time.
2020 — Secrets Royal Beach Punta Cana reopens 1 June after a brand exchange and a renovation of about 36 million dollars. The building dates to late 2007.
2021 — Secrets Bahia Mita Surf & Spa Resort opens 1 August, 278 suites by Sordo Madaleno. Hyatt completes the Apple Leisure Group acquisition on 2 November. Secrets Riviera Cancun, built around 2016 and renovated in 2020, takes the flag.
2022 — Secrets Bahía Real reopens 17 January. Secrets Moxché opens 18 April. Impression Moxché by Secrets opens 1 December, the debut of that smaller line. In May, Hyatt unveils the Inclusive Collection.
2023 — Secrets Sunny Beach opens in May with three other Bulgarian resorts. Secrets Tulum opens in October in Aldea Zama. Secrets Playa Blanca welcomes first guests in November.
2024 — Secrets Tides Punta Cana opens 15 January, 688 rooms. Playa Blanca reaches full operation in the first half of the year.
2025 — Secrets St. Lucia (3 June), Secrets Baby Beach Aruba (soft opening 5 June), and Secrets Playa Esmeralda (1 August) open. Secrets La Romana takes the flag on a late-1990s Bayahibe resort. Secrets Mirabel Cancun opens, announced 18 November.
2026 — Secrets Playa Mujeres reopens in January after closing in April 2025. On 10 June Hyatt describes Secrets as 28 resorts and nearly 11,000 rooms.

The houses to know

Secrets Cap Cana Resort & Spa, Punta Cana, Dominican Republic — The 15th Secrets, 457 rooms on Juanillo Beach inside gated Cap Cana.
Secrets Maroma Beach Riviera Cancun, Playa del Carmen, Mexico — AAA Five Diamond on the white sand of Maroma Beach, open since about 2008.
Secrets Akumal Riviera Maya, Akumal, Mexico — 434 junior suites, double occupancy only, on the turtle-nesting coast.
Secrets Moxché, Playa del Carmen, Mexico — 485 suites in the gated Corasol community, open since 18 April 2022.
Secrets Playa Blanca Costa Mujeres, Costa Mujeres, Mexico — 507 suites on a quiet stretch north of Cancun, Five Diamond in 2026.
Secrets Sunny Beach Resort & Spa, Sunny Beach, Bulgaria — 400 rooms on the Black Sea, a Secrets resort since May 2023.
Secrets La Romana Resort & Spa, La Romana, Dominican Republic — About 356 adults-only suites on the Bayahibe coast, a Secrets flag since 2025.
Secrets Puerto Los Cabos Golf & Spa Resort, San José del Cabo, Mexico — About 500 suites at La Playita, open since December 2013.
Secrets Wild Orchid Montego Bay, Montego Bay, Jamaica — 350 suites on a private peninsula in the Freeport, officially open 12 May 2010.
Secrets Papagayo Costa Rica, Guanacaste, Costa Rica — 202 rooms on black volcanic sand, the brand's first resort in Costa Rica.

Newest openings

Secrets Mirabel Cancun Resort & Spa — Cancun, Mexico — opened 18 November 2025 — The resort has 487 rooms and suites between the Caribbean and Nichupté Lagoon, including a Preferred Club rooftop. Hyatt’s opening announcement placed the spa’s debut at a later date. It is not yet among the Atlas’s 26 selected Secrets resorts.
Secrets Playa Esmeralda Resort & Spa — Miches, Dominican Republic — opened 1 August 2025 — The resort has 500 suites on Playa Esmeralda, eleven dining venues, and a village square shared with the neighbouring family resort. It is not yet among the Atlas’s 26 selected Secrets resorts.
Secrets Baby Beach Aruba, San Nicolas, Aruba, soft opening 5 June 2025; Hyatt's announcement 10 June 2025, 304 suites above Baby Beach lagoon, the first Inclusive Collection resort on the island and the first Secrets there. Grupo Martinon developed it as a project of about 160 million dollars. A 2020 announcement had sketched 600 rooms; it opened at 304.
Secrets St. Lucia Resort & Spa, Gros Islet, Saint Lucia, grand opening 3 June 2025, 355 rooms, the first Secrets on the island, on the northwest coast near Rodney Bay. Five à la carte restaurants, a buffet, and seven bars.

Opening next

Secrets Macao Beach Punta Cana — Punta Cana, Dominican Republic — announced for 2026 — Hyatt’s 15 September 2025 announcement describes 406 rooms beside the existing family resort on Macao Beach, including 111 swim-out suites and 13 upper-level swim-out suites. Nine restaurants, nine bars, three pools, and access to the neighbouring resort are planned. An opening confirmation had not been identified in the sources reviewed through June 2026.
No further Secrets openings with a confirmed name and year were identified in the sources reviewed.