Luxury Hotels Atlas / The Maison / SALA
SALA hotels
Thai beach resorts and small river hotels give bold architecture room to frame the water.
SALA brings Thai beach resorts and intimate river hotels together in a collection with a strong attention to design. Founded by Tos and Sookta Chirathivat, the group began at Choeng Mon on Koh Samui in 2004 and grew into settings that include Chiang Mai, Bangkok, Ayutthaya, Phuket, and Khao Yai.
8 SALA hotels in 1 country on the Luxury Hotels Atlas, each placed on the six LHA Tiers.
- Founded by Tos and Sookta Chirathivat
- Worldwide: The public atlas files 8 properties, all in Thailand
- On the atlas: 5 High Luxury, 2 Core Luxury, 1 Accessible Luxury
History
Bangkok studio Onion became a recurring design partner for SALA. Its work takes different forms in Ayutthaya’s brick courtyard, Tha Tien’s former shophouses, and Chaweng’s white curves. The original Choeng Mon resort predates that partnership, giving the collection an earlier beach-hospitality chapter.
Timeline
- 2003 — Tos and Sookta Chirathivat found SALA Hospitality Group as a personal venture.
- 2004 — SALA Samui Choengmon opens on Choeng Mon Beach, the group's founding property.
- 2009 — sala khaoyai opens in November near Pak Chong, an early small resort, with pool villas above Khao Yai.
- 2011 — SALA Phuket Mai Khao Beach Resort is on the record along the protected northern coast.
- 2013 — sala chiang mai opens in April on the Ping River, the group's first hotel in northern Thailand. sala rattanakosin opens in Fifth Reign shophouses at Tha Tien.
- 2014 — sala ayutthaya opens in August, designed by Onion, across the river from Wat Phutthaisawan.
- 2018 — SALA Samui Chaweng's Oceanfront Wing, 52 pool villas, opens on 16 January. The Garden Wing follows in 2019.
- 2021 — SALA Bang Pa-In opens on a Chao Phraya island near the summer palace.
- 2023 — sala ayutthaya is renovated.
- 2025 — SALA Samui Choengmon holds two Michelin Keys.
The houses to know
- SALA Samui Choengmon Beach, Surat Thani, Thailand — The 2004 original on Choeng Mon Beach: 69 villas, 53 with private pools, and two Michelin Keys.
- SALA Phuket Mai Khao Beach Resort, Phuket, Thailand — Sixty-three rooms and pool villas beside Sirinat National Park, with a farm on the grounds and a dinner of one hundred candles.
- SALA Samui Chaweng Beach Resort, Koh Samui, Thailand — Onion's white resort on Chaweng: 138 rooms, every one with a plunge pool, drawn around the phases of the moon.
- SALA Khaoyai, Khao Yai, Thailand — A November 2009 hill resort near Pak Chong, small enough that the signature villa is three bedrooms.
- SALA Bang Pa-In, Bang Pa-In, Thailand — A 2021 resort on its own river island, one red footbridge from the bank, near the summer palace.
- sala ayutthaya, Ayutthaya, Thailand — Onion's 26-room brick hotel on the Chao Phraya, opened in August 2014 opposite a temple from 1353.
- SALA Chiang Mai, Chiang Mai, Thailand — Fifteen rooms on the east bank of the Ping, opened in April 2013, the group's first hotel in the north.
- sala rattanakosin Bangkok, Bangkok, Thailand — Fifteen rooms in Fifth Reign shophouses at Tha Tien, opened in 2013, with Wat Arun across the river.
Newest openings
- No SALA hotels opened during the period covered by the source review. Bang Pa-In, opened in 2021, remains the latest addition; Ayutthaya’s 2023 refurbishment is described under recent renovations.
Opening next
- No next SALA hotel, with a place and a year, is confirmed in the eight files.
Every SALA hotel on the atlas
Thailand
- SALA Bang Pa-In — Bang Pa-In · High Luxury
- SALA Khaoyai — Khao Yai · High Luxury
- SALA Phuket Mai Khao Beach Resort — Phuket · High Luxury
- SALA Samui Chaweng Beach Resort — Koh Samui · High Luxury
- SALA Samui Choengmon Beach — Surat Thani · High Luxury
- sala ayutthaya — Ayutthaya · Core Luxury
- SALA Chiang Mai — Chiang Mai · Core Luxury
- sala rattanakosin Bangkok — Bangkok · Accessible Luxury
Open The Maison in the atlas for SALA's full dossier, with prices and maps.