Luxury Hotels Atlas / The Maison / Nordic Hotels & Resorts

Nordic Hotels & Resorts hotels

Individually named hotels keep their own concepts, with Scandinavian art and architecture in common.

Nordic Hotels & Resorts brings independently named Scandinavian hotels together, with design and a strong sense of place giving each address its identity. The collection spans countries including Norway, Sweden, Denmark, Finland, and the Faroe Islands, offering a shared hospitality family without a single repeated look.

5 Nordic Hotels & Resorts hotels in 2 countries on the Luxury Hotels Atlas, each placed on the six LHA Tiers.

• Owned by Strawberry
• Worldwide: 40 operating independent hotels — 13 member hotels and 27 operated hotels — across the Nordic region as of September 2026. Official development page
• On the atlas: 1 High Luxury, 3 Core Luxury, 1 Accessible Luxury

History

Art helped shape Nordic Hotels & Resorts alongside architecture. Petter Stordalen and Sune Nordgren’s work brought substantial contemporary collections into hotels such as THE THIEF and At Six. Restorations at Sommerro, Amerikalinjen, and Villa Copenhagen added another thread, turning civic and industrial buildings into places to stay.

Timeline

• 1974 — Petter A. Stordalen wins informal title of "Norway's top strawberry salesman," later adopted as Strawberry's brand mythology.
• 1990 — Nordic Choice Hotels established in Norway as Choice Hotels Scandinavia.
• 1994 — Franchise agreement with Choice Hotels International secured, enabling Comfort, Clarion, and Quality branding across the Nordic portfolio.
• 1997 — Yasuragi Hasseludden, a Japanese-inspired spa retreat on the island of Värmdö outside Stockholm, opens, becoming one of the earliest prestige independents in the portfolio.
• 1997 — Nordic Choice Hotels completed a public share offering.
• 2001 — Nordic Light Hotel opens in Stockholm, one of the city's first contemporary design hotels; positioned steps from Stockholm Central Station.
• 2005 — Home Invest (controlled by Petter Stordalen) acquires 100% of Nordic Choice Hotels, consolidating full ownership.
• 2006 — Art curator and former museum director Sune Nordgren appointed to build Stordalen's private art collection and redefine hotel art across the portfolio. The relationship leads directly to the art-hotel DNA of THE THIEF and At Six.
• 2013 — THE THIEF opens on Tjuvholmen, Oslo, a nine-storey waterfront design hotel with 119 rooms, art selected by Nordgren and interiors by Anemone Wille Våge, designed by Mellbye Arkitekter. A project cited in press coverage at USD 110 million; it becomes Norway's first Design Hotels member and Stordalen's flagship art hotel before At Six.
• 2015 — Hotel Oleana Bergen opens (June 1, 2015), in a building dating to 1926 near Torgallmenningen square in central Bergen.
• 2017 — At Six (Hotel At Six) opens on Brunkebergstorg, Stockholm (March 2017), a 343-room art hotel in a former brutalist bank headquarters, interior by Universal Design Studio, art selected by Sune Nordgren; simultaneously, Hobo Hotel Stockholm and rooftop restaurant TAK open on the same square, crystallizing Brunkebergstorg as Stockholm's new creative hub.
• 2018 — Hotel St. George opens in Helsinki (May 2, 2018), a 153-room full-service luxury hotel in a historic Yrjönkatu building across from the Old Church Park.
• 2018 — In a restructuring, Petter Stordalen transfers ownership of Nordic Choice Hotels to his three children, Emilie, Jacob, and Henrik Stordalen.
• 2019 — Amerikalinjen opens in Oslo, a 122-room boutique hotel in the restored 1919 Norwegian America Line headquarters near Oslo Central Station, designed by architects Andreas Bjercke and Georg Eliassen.
• 2020 — Villa Copenhagen opens (July 2020), a 381-room luxury hotel in the former Danish Central Post & Telegraph Head Office (1912), designed in part by Universal Design Studio, in the heart of Copenhagen.
• 2021 — Strawberry / Nordic Choice Hotels are targeted by a serious Conti ransomware attack; the group responds by migrating company-wide systems to ChromeOS.
• 2022 — Sommerro opens (September 1, 2022) in Oslo's Frogner district, a landmark adaptive reuse of the 1931 Oslo Lysverker headquarters (designed by Andreas Bjercke and Georg Eliassen) into a 231-room grand art-deco hotel. Project cost exceeds €250 million; simultaneously Villa Inkognito by Sommerro opens next door with 11 private rooms.
• 2022 — Sommerro wins Grand Travel Award "Best Hotel in Norway", an honour it retains in 2023 and 2024.
• 2023 — Villa Copenhagen wins Historic Hotels Worldwide Award of Excellence for Sustainability.
• 2023 — Nordic Choice Hotels formally rebrands to Strawberry (May 22, 2023); Nordic Hotels & Resorts sub-brand is explicitly preserved unchanged. Strawberry partners with the Nobel Peace Center; loyalty club has 2.4 million members.
• 2024 — Dalen Hotel (Telemark, Norway, 1894, a Swiss chalet-and-Dragestil fairy-tale landmark on the Telemark Canal with 49 rooms) joins Nordic Hotels & Resorts, celebrating its 130th anniversary.
• 2025 — Three Norwegian portfolio hotels, Hotel Brosundet, Amerikalinjen, and Sommerro, each receive a MICHELIN Key (October 2025), the first MICHELIN Keys ever awarded in the Nordic countries.
• 2025 — Hotel Kämp Helsinki begins phase-by-phase renovation (ongoing into 2026), the most ambitious refurbishment in the Finnish grand hotel's 138-year history; Helander House expansion adds 22 new rooms and 3,100 m² to the property.
• 2025 — Three new properties join the portfolio: Hobo Oslo (October 2025, 181 rooms), The Dock Hotel Södertälje (autumn 2025), and Hernö Gin Hotell in Härnösand, Sweden.
• 2026 — KG Hotel opens in Klaksvík, Faroe Islands (May 2026), 83 rooms, Alda Spa, and Sand restaurant, the portfolio's second Faroe Islands property.

The houses to know

1. Sommerro, Oslo, Norway — The Oslo hotel gives a 1930s municipal landmark a new life as a place to stay and gather.
2. The Thief, Oslo, Norway — Oslo's sole Design Hotels member, built on an islet with a criminal past and now anchored in the Astrup Fearnley Museum's orbit.
3. At Six (Hotel At Six), Stockholm, Sweden — The former brutalist bank pairs its architecture with a substantial hotel art collection.
4. Villa Inkognito by Sommerro, Oslo, Norway — The nineteenth-century villa gives Sommerro a more private expression in Oslo’s Frogner neighborhood.
5. Hotel Oleana, Bergen, Norway — The hotel is in Bergen, Norway.

Newest openings

• Hobo Oslo — Oslo, Norway — opened October 2025 — 181 rooms across multiple culinary and social spaces on Karl Johans Gate; the fourth Hobo sibling (after Stockholm, Helsinki, and now Oslo), operating under a self-described "beta mode" ethos that treats the hotel as a continuously evolving creative platform. (Hospitality Net)
• The Dock Hotel — Södertälje, Sweden — opened autumn 2025 — a 14-storey waterfront tower on the Södertälje marina (183 rooms), with sky bars, water-facing restaurants, spa, conference floor, and fitness studio; the tallest new addition to the Swedish portfolio. (Nordic Hotels & Resorts)
• Hernö Gin Hotell — Härnösand, Sweden — opened 2025 — a destination hotel built around Sweden's acclaimed Hernö Gin distillery, merging craft gin heritage with resort sensibility and Scandinavian design. (Nordic Hotels & Resorts)
• Hotel Odeon — Odense, Denmark — joined March 2025 — 234 rooms with Scandinavian design; the collection's first Danish property outside of Copenhagen and a marker of its expansion into secondary Nordic markets. (Nordic Hotels & Resorts)

Opening next

• Villa Nord — Trondheim, Norway — expected September 2026 — confirmed / under construction, 51 rooms, restaurant, bar, café, and gym in a heritage building on a storied Trondheim address; described as a boutique property combining historical heritage with modern luxury. (Nordic Hotels & Resorts)
• Hobo Copenhagen — Copenhagen, Denmark — expected December 2026 — confirmed / under construction, the fourth and final Nordic capital addition to the Hobo sub-brand, following Stockholm (2017), Helsinki (2024), and Oslo (2025). (Nordic Hotels & Resorts)
• Munksjöstaden Hotel — Jönköping, Sweden — expected 2028 — announced, 120 rooms with bistro, bar, café, and wellness facilities on the shore of Lake Munksjön in south Sweden. (Nordic Hotels & Resorts news, December 2025)

Every Nordic Hotels & Resorts hotel on the atlas

Norway

• Sommerro — Oslo · High Luxury
• The Thief — Oslo · Core Luxury
• Villa Inkognito by Sommerro — Oslo · Core Luxury
• Hotel Oleana — Bergen · Accessible Luxury

Sweden

• At Six (Hotel At Six) — Stockholm · Core Luxury

Open The Maison in the atlas for Nordic Hotels & Resorts's full dossier, with prices and maps.

Every house in The Maison

How the six LHA Tiers work