Luxury Hotels Atlas / The Maison / J.K. Place
J.K. Place hotels
Antiques and richly furnished living rooms make intimate hotels feel like a well-kept private home.
J.K. Place makes small city hotels feel like private homes, with Michele Bönan’s interiors bringing antiques, contemporary pieces, and richly furnished living rooms together. Founded in Florence in 2003 and named for Jonathan Kafri, the collection has kept an intimate scale as it expanded to Capri, Rome, and Paris.
3 J.K. Place hotels in 2 countries on the Luxury Hotels Atlas, each placed on the six LHA Tiers.
- Owned by the Kafri family and Eduardo Safdie
- Worldwide: 3 operating hotels — Capri, Rome, Paris — as of mid-2026, plus the new Casa J.K. Place Roma residences (opened May 2026) and a fourth hotel, J.K. Place Milano, confirmed for 2027. This is a deliberately tiny, founder-controlled collection: Ori Kafri has said outright that the brand's soul lies in "the courage to remain small in a world chasing scale."
- On the atlas: 1 Apex Luxury, 2 Grand Luxury
History
Ori Kafri found inspiration in a small Amsterdam guesthouse whose host offered tea and conversation freely. That generosity helped shape J.K. Place’s intimate approach as the collection grew slowly through a partnership with Michele Bönan. The Florence original left the brand in 2021, while Capri, Rome, and Paris carried its design and hosting traditions forward.
Timeline
- 2003 — The first J.K. Place opens on Florence's Piazza Santa Maria Novella, inside a converted 20-room townhouse, founded by Jonathan Kafri, his son Ori Kafri, and business partner Eduardo Safdie; interiors by Michele Bönan built around a dramatic glass-domed courtyard.
- 2007 — J.K. Place Capri opens above Marina Grande, the only luxury hotel on Capri built directly into the island's coastal cliffs, with 22 rooms and unobstructed views of the Bay of Naples and Vesuvius.
- 2013 — J.K. Place Roma opens in a Tridente palazzo on Via di Monte d'Oro, steps from the Spanish Steps, the brand's move into Italy's capital.
- 2018 — J.K. Place Paris opens at 82 Rue de Lille in the 7th arrondissement, the brand's first property outside Italy.
- 2021 — The Babini family, longtime owners of the Florence property, rebrand it THE PLACE Firenze, separating it from the J.K. Place collection entirely; a multi-year renovation by Luigi Fragola Architects follows, debuting in March 2024.
- 2024 — Design work begins on the 38-room J.K. Place Milano in the city's fashion district, again with Michele Bönan.
- May 2026 — Casa J.K. Place Roma opens on Via dei Prefetti, 12 one-, two-, and three-bedroom residences in an 18th-century Roman palazzo, five minutes from J.K. Place Roma, marking the brand's first move into extended-stay residential hospitality.
The houses to know
- J.K. Place Capri, Capri, Italy — The hotel sits within Capri’s coastal cliffs above Marina Grande.
- JK Place Roma, Rome, Italy — The small Rome hotel stands in the Tridente district and holds Forbes Five-Star recognition in the 2026 awards.
- J.K. Place Paris, Paris, France — The 29-room Paris townhouse occupies Rue de Lille, extending the collection beyond Italy.
Newest openings
- Casa J.K. Place Roma — Rome, Italy — opened May 2026 — The brand's first residential concept: 12 one-, two-, and three-bedroom apartments inside an 18th-century palazzo on Via dei Prefetti, a five-minute walk from J.K. Place Roma. Interiors by Studio Michele Bönan in a Roman-meets-Art Deco spirit, with fully equipped kitchens, a central social courtyard with restaurant, bar, and gym, J.K. Place's first step beyond the classic boutique-hotel format toward longer-stay "temporary residents" travel.
Opening next
- J.K. Place Milano — Milan, Italy — expected 2027 — A 38-room hotel in Milan's fashion district, soft-debuting December 2026 and opening publicly in spring 2027 around Milan Design Week; interiors again by Michele Bönan. This will be the brand's fourth hotel and first in northern Italy.
- Mexico expansion (unconfirmed) — Costa Careyes and/or Cabo San Lucas — no timeline — Ori Kafri told WWD in 2026 that the brand is "really interested in opening in Mexico in vacation destinations like Costa Careyes and also Cabo San Lucas," but no site, date, or signed deal has been confirmed.
Every J.K. Place hotel on the atlas
Italy
- J.K. Place Capri — Capri · Apex Luxury
- JK Place Roma — Rome · Grand Luxury
France
- J.K. Place Paris — Paris · Grand Luxury
Open The Maison in the atlas for J.K. Place's full dossier, with prices and maps.