Luxury Hotels Atlas / Places / Italy / Turin / Principi di Piemonte
Principi di Piemonte
Turin, Italy · UNA Esperienze · Accessible Luxury
Fiat built it. In 1934 Vittorio Bonadè Bottino, the architect the Agnelli family trusted, toured Europe's grand hotels before drawing this rationalist monolith for a Fiat property company, and it opened in 1936 on the rebuilt Via Roma: a high travertine base under eight floors of pale ceramic cladding, free on all four sides. The ballroom, the Salone delle Feste, still carries Venini mosaics and Murano glass. Sophia Loren, the Shah of Persia, Frank Sinatra and Ava Gardner, Pavarotti, Madonna and Bruce Springsteen have all stayed, and the hundred rooms look over the rooftops to the Alps.
- 100 rooms
- Opened 1936
- Neighborhood: Centro
- Rooms from 323 sq ft (30 m²)
- Architect: Vittorio Bonadè Bottino and Giovanni Chevalley
About Principi di Piemonte
- Vittorio Bonadè Bottino toured the most celebrated hotels in Europe before designing this one, and years later toured American factories before designing Fiat's Mirafiori plant.
- The land belonged to SAEP, a property company inside the Fiat group, and the hotel was meant to be the showpiece of Turin's rebuilt Via Roma when it opened in 1936.
- Giovanni Chevalley designed the interiors, and the Salone delle Feste ballroom is lined with gilded Venini mosaics and hung with Murano glass.
- The guest list runs from Sophia Loren, Gina Lollobrigida and the Shah of Persia to Frank Sinatra, Ava Gardner, the jazz pianist Erroll Garner, Pavarotti, Madonna and Bruce Springsteen.
- The same architect designed the ski towers at Sestriere for the Agnellis, and built this hotel on the same idea: a grand hotel stacked vertically rather than spread out.
History
The hotel was drawn in 1934 by Vittorio Bonadè Bottino with Giovanni Chevalley, built the following year on the site of the former Sant'Antonio da Padova block, and opened in 1936 at what is now Via Piero Gobetti 15. The land belonged to SAEP, a property company in the Fiat group, and Bonadè Bottino, the Agnelli family's own architect, directed the works himself. He had already built the ski towers at Sestriere and would later design Fiat's Mirafiori plant; before starting on this project he travelled to study the most prestigious hotels in Europe, just as he would later tour American factories before Mirafiori.
The building is a compact rationalist monolith: a tall travertine base carrying eight floors clad in litoceramica, standing free on all four sides, one of the tallest structures in central Turin. A flight of steps on the main front leads into the hall and the reception rooms, and Chevalley's interiors culminate in the Salone delle Feste, decorated with gilded Venini mosaics and Murano chandeliers. The hotel joined the Jolly Hotels chain in 1976. Today it runs as Principi di Piemonte | UNA Esperienze with a hundred rooms and suites, the Casa Savoia restaurant, the Salotto dei Principi bar and the Alkemy spa with a heated indoor pool, and it belongs to the L.V.X. Collection of Preferred Hotels & Resorts. In spring 2026 it opened its doors to the public for the FAI heritage weekend.
The setting
Via Piero Gobetti runs perpendicular to Via Roma, the porticoed spine that Turin rebuilt between 1931 and 1937 and that Marcello Piacentini shaped along its second stretch, between Piazza Castello and Piazza San Carlo. The hotel was part of that reconstruction, and the arcades outside still lead to Piazza San Carlo in one direction and Porta Nuova station in the other, both a few minutes away. The Egyptian Museum is under five minutes on foot, Palazzo Madama and the Royal Palace a little further, and the upper floors look across the city to the Alpine arc. This is also the quarter of Turin's historic cafes, the birthplace of the gianduiotto and of Italian vermouth.
Amenities
- Advanced technology in every meeting room
- Highly customized event service
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