Luxury Hotels Atlas / Places / Brazil / São Paulo / Rosewood São Paulo
Rosewood São Paulo
São Paulo, Brazil · Rosewood · Apex Luxury
Rosewood's first South American address transformed the 1904 Maternidade Matarazzo hospital — where over 500,000 Brazilians were born — into a MICHELIN Three Keys property (2025, #24 World's 50 Best Hotels) with a Pritzker Prize-winning tower by Jean Nouvel, interiors by Philippe Starck, art by 57 local artists, and chef Felipe Bronze's Taraz, backed by two Michelin stars at his own Rio restaurant Oro.
- 160 rooms
- Opened 2022
- Neighborhood: Bela Vista
- Architect: Jean Nouvel
- Interiors: Philippe Starck
About Rosewood São Paulo
- The restoration is considered Brazil's largest upcycling effort, saving early 20th-century buildings including the Chapel of Santa Luzia.
- The hotel's art collection spans more than 450 Brazilian works.
History
Rosewood São Paulo opened in January 2022 as Rosewood's first hotel in South America, transforming the historic Matarazzo Maternity hospital—where over 500,000 Brazilians were born—alongside a new vertical garden tower. Pritzker Prize-winning architect Jean Nouvel designed the striking Mata Atlantica tower, while Philippe Starck served as artistic director for the interiors, blending Brazilian materials, art from 57 local artists, and modern luxury. The project, Brazil's largest upcycling effort, restored early 20th-century buildings including the Chapel of Santa Luzia, honoring the site's cultural significance after a decade-long development led by entrepreneur Alexandre Allard.
The setting
Rosewood São Paulo anchors the Cidade Matarazzo complex on Rua Itapeva in Bela Vista, occupying the restored belle-époque Maternidade Matarazzo — opened in 1904 by Count Francesco Matarazzo — alongside a soaring vertical-garden tower by Pritzker laureate Jean Nouvel with interiors by Philippe Starck. A pedestrian street connects the property to Avenida Paulista, the city's cultural and financial promenade. MASP, the Museum of Art of São Paulo, is nine minutes on foot, while the Theatro Municipal is 15 minutes by transit and Ibirapuera Park 18 minutes. The Jardins district lies steps away, placing the hotel at São Paulo's precise intersection of heritage architecture, cultural prestige, and cosmopolitan luxury. 1 km from Frei Caneca Mall. 29 km from Aeroporto Internacional de Guarulhos (GRU).
Restaurants and bars
- Taraz — Restaurant · South American · Chef Felipe Bronze / Alex Atala
- Blaise — Restaurant · Brasserie
- Le Jardin — Restaurant
- Rabo di Galo — Restaurant
- Bela Vista Bar — Restaurant · Mediterranean flavors
Experiences
- Art Tour — A guided tour of the unique commissioned works of art within the hotel.
- Sundays at Taraz — Latin flavours with shared dishes, drinks, music and recipes under ancient olive trees, on Sunday afternoons.
- Santa Luzia Concerts — Once a month, well-orchestrated concerts.
- Wine and South American Cuisine — Wine and South American cuisine experience.
- Asaya Crystal Room — Guided meditations, Reiki, head massages and more at the Crystal Room.
- Travel with your Pets — Pet-friendly stays for guests travelling with pets.
Amenities
- Two pools (family-friendly and adults-only rooftop)
- Asaya wellness center
- Art collection of 450+ Brazilian works
- Fitness center
- Cinema
- Live music venues
- Spa
- Sauna
- Pet-friendly
- Butler service
Awards
- Forbes Travel Guide Recommended (2026)
- MICHELIN Three Keys (2026)
- World's 50 Best Hotels (2026)
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More Rosewood hotels
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- Hôtel de Crillon, A Rosewood Hotel — Paris, France · Apex Luxury
- Kona Village, A Rosewood Resort — Kailua-Kona, United States · Apex Luxury
- Las Ventanas al Paraíso, A Rosewood Resort — Los Cabos, Mexico · Apex Luxury
- Rosewood Hong Kong — Hong Kong · Apex Luxury
- Rosewood Luang Prabang — Luang Prabang, Laos · Apex Luxury
More hotels in São Paulo
- Fasano São Paulo (Jardins) — Fasano · Grand Luxury
- Palácio Tangará São Paulo — Oetker Collection · Grand Luxury
- Emiliano São Paulo — Emiliano · High Luxury
- Fasano São Paulo Itaim — Fasano · High Luxury
- Hotel Unique — Independent · High Luxury
- JW Marriott Hotel Sao Paulo — JW Marriott · High Luxury
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