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Rome Marriott Grand Hotel Flora
Rome, Italy · Marriott · Accessible Luxury
The Borghese princes put up this palazzo at the top of Via Veneto as a rental house around 1890, and it has been swept into every Roman drama since. It opened as the Flora in 1907, gained a floor from Giovanni Battista Milani in the 1920s, was requisitioned by the German command in September 1943, and was bombed by three young partisans that December. Then came the Dolce Vita, when Fellini, Mastroianni, Anita Ekberg, Elizabeth Taylor and Richard Burton were the ones in the lobby. The seventh-floor terrace still looks straight over Villa Borghese.
- Opened 1907
- Neighborhood: Ludovisi/Via Veneto
- Rooms from 194 sq ft (18 m²)
- Architect: Andrea Busiri Vici
About Rome Marriott Grand Hotel Flora
- On 19 December 1943 the partisans Maria Teresa Regard, Franco Calamandrei and Ernesto Borghesi set off a bomb inside the Flora, which the German command had taken over as a Rome headquarters three months earlier.
- Its first hotel life was the Pensione Flora, run by an owner of German and Russian descent named Krumbugel; Italo Signorini relaunched it in 1907 with 300 rooms and 120 waiters.
- Andrea Busiri Vici, one of the architects who worked for the Vatican, recast the palazzo in Liberty style for its first hotel life, and its facade still carries caryatids and the arms of Turin, Rome, Florence and Verona.
- Owner Salvatore Naldi began a full renovation at the end of 2025 that is expected to move the hotel into Marriott's Luxury Collection by 2027.
History
The building went up around 1890 at the Porta Pinciana end of Via Veneto, designed by Filippo Galassi as a rental house for the Borghese family on land the princes were then selling off. Financial trouble put it on the market, and a new owner of German and Russian descent named Krumbugel decided to make it a guesthouse, hiring Andrea Busiri Vici to rework it in Liberty style. It opened as the Pensione Flora, and in 1907 the entrepreneur Italo Signorini relaunched it as the Hotel Flora with 300 rooms and 120 waiters. Between the mid-1920s and 1928 Giovanni Battista Milani raised the building by a floor and added the central portico and the GRANDE ALBERGO FLORA crest.
From September 1943 to January 1944 the German command requisitioned the hotel and put senior officers and a military tribunal inside it. On 19 December 1943 a GAP partisan cell, acting on a decision by Antonello Trombadori, bombed the building. After the war the Flora became one of the addresses of the Dolce Vita, hosting Federico Fellini, Marcello Mastroianni, Anita Ekberg, Elizabeth Taylor, Richard Burton and Alberto Moravia. Earlier guests had included Paul Valery, who wrote in 1930 that the Flora was made for quiet thinking, and the writer Ada Negri, who called it her home in Rome. The culture ministry listed the building in 1956.
Salvatore Naldi's group bought and restored the hotel in the late 1990s and brought it into Marriott. A further renovation began at the end of 2025, after which the house is expected to join The Luxury Collection.
The setting
Via Vittorio Veneto curves down from Porta Pinciana in the Rione Ludovisi, and the Flora sits at the top of it, facing the gardens of Villa Borghese across the Aurelian walls. Long before Fellini filmed here the same slope held the pleasure villas of Caesar, Sallust and Catullus. The Spanish Steps are about ten minutes downhill, the Trevi Fountain fifteen, and the Barberini metro stop is at the bottom of the street. Unlike the Tridente, this part of the centre is still open to traffic, which is why the hotel has parking.
Restaurants and bars
- Flora Restaurant — Bar · Bar
Amenities
- Non-smoking rooms
- Room service
- Restaurant
- Fitness center
- Internet
- Parking
- Family rooms
- 24-hour front desk
- Bar
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