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L7 Haeundae by LOTTE
Busan, South Korea · L7 · Near Luxury
Lotte cut the ribbon for L7 Haeundae on the infinity pool, nineteen floors up, and opened the doors the next morning, June 20, 2024. It was the first L7 outside Seoul, six years after L7 Hongdae, and it gave the company a third Busan house beside Signiel and Lotte Hotel Busan. Three hundred eighty-three rooms fill seven basements and nineteen floors in U-dong, a short walk from Haeundae Beach. The ocean suites are laid out as twins, two large doubles, for a family or a small party. The roof pool is heated through the winter.
- 383 rooms
- Opened 2024
- Neighborhood: Haeundae
About L7 Haeundae by LOTTE
- The June 19 opening put a giant bath bomb and a calligraphy performance on the pool deck. Lotte paired the launch with Balansa, a Busan subculture shop, for eight pieces of limited merchandise.
- Off the third-floor lobby is a communal lounge of 340 square meters. The whole hotel measures 26,896 square meters, with a restaurant, a poolside lounge, a sauna, and meeting rooms in the mix.
- The rooftop pool is a heated infinity pool, held around 30 to 32 degrees and about a meter deep, with a jacuzzi beside it. In July and August the house limits entry to guests on a pool package.
History
Lotte Hotels and Resorts held the opening ceremony on June 19, 2024, at L7 Haeundae in U-dong, and started receiving guests on June 20. Newsis reported 383 rooms, seven basements, nineteen floors, and 26,896 square meters. The ribbon was cut on the rooftop infinity pool. It was the first L7 the company had opened in Korea since L7 Hongdae in 2018, and the first L7 outside Seoul. The same week Lotte began running three Busan hotels: Signiel Busan, Lotte Hotel Busan, and L7 Haeundae. Kim Tae-hong, chief executive of Lotte Hotels and Resorts, spoke at the ceremony, with the heads of the Busan Tourism Organization, BEXCO, and Lotte Hotel Busan in the room.
The setting
U-dong is the middle of Haeundae Beach. The sand is a short walk, Haeundae Station is close, and the Gunam-ro strip and the aquarium run along the same shore. BEXCO and Centum City are a short ride inland. Signiel Busan and Lotte Hotel Busan were already on this coast. L7 is the younger of the three.
Open L7 Haeundae by LOTTE in the atlas for live weekend rates, photos, and the full folio.
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