Luxury Hotels Atlas / Places / United Kingdom / London / The Newman
The Newman
London, United Kingdom · Independent · Accessible Luxury
The Newman opened on 1 February 2026 in the old Freud Communications offices at 50 Newman Street, quiet in Fitzrovia behind the shops, in a building that had been a post office before the publicists arrived. Paul Brackley, late of the Beaumont and Shangri-La at the Shard, made it the first hotel for Kinsfolk and Co: 81 rooms by Lind + Almond, and a penthouse with its own terrace and sauna. Brasserie Angelica and the Gambit Bar take the ground floor.
- 81 rooms
- Opened 2026
- Neighborhood: Fitzrovia
- Rooms from 398 sq ft (37 m²)
- Interiors: Lind + Almond
About The Newman
- The spa has a sauna, a cold plunge, an ice lounge and a salt room the opening notices called the first halotherapy room in a London hotel. The penthouse terrace is about 130 square metres, with an outdoor sauna of its own.
- Christian Turner runs Brasserie Angelica. The room nods at Nancy Cunard and at furniture designer Gerald Summers. Gambit Bar is the cocktail room beside it.
- Corridor photographs by Rory Langdon-Down are portraits of people who live in Fitzrovia, shot over a year of walking the same streets, including Abdullah, whose family cobbler shop is the oldest in the neighbourhood.
- Entry-level rooms start at 398 sq ft (37 m²).
History
The Newman opened on 1 February 2026 at 50 Newman Street. The building had been a post office and, later, the offices of Freud Communications. Paul Brackley, formerly of the Beaumont and Shangri-La at the Shard, opened it as the first hotel of Kinsfolk and Co. Lind + Almond designed the interiors. Gerent Group is the owner named by the design press. An earlier owner, the Leeu Collection, had planned a hotel on the site in 2017. That scheme stayed on paper.
The setting
50 Newman Street, W1T 3EB, Fitzrovia, between Oxford Street and Charlotte Street. The Fitzrovia Chapel, with its gilded interior, is the neighbour the hotel itself points guests toward. Soho is south. Marylebone is west.
Restaurants and bars
- Gambit Bar — Bar
- Brasserie Angelica — Restaurant
Experiences
- Earth & Sky wellness experience — Guided yoga, meditation and movement sessions filmed for the hotel, accessed on the in-room television.
- Nordic spa wellness floor — An entire floor devoted to wellness, including a Nordic spa.
- Wellness minibar — Minibar stocked with CBD sleep patches and essential oils, plus complimentary SpaceGoods Rainbow Dust Coffee Superblend in-room.
Amenities
- Wellness minibar with CBD sleep patches and essential oils
- Yoga mat in wardrobe
- Pillow menu
- Wellness delivered to room via in-room television (Earth & Sky experience)
- Private dining
- Meetings and workshops
- Standing receptions
- Exclusive full-floor hire
- Personalised hospitality
- Private dining rooms and flexible event spaces
Awards
- MICHELIN One Key (2026)
Open The Newman in the atlas for live weekend rates, photos, and the full folio.
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