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The Fifth Avenue Hotel
New York City, New York, United States · Independent · Grand Luxury
In 2023 a hotel opened inside the 1907 home of the Second National Bank at 250 Fifth Avenue, buff brick and limestone by McKim, Mead and White, with Stanford White as the spirit of the design. The firm enlarged the bank in 1913 and again in 1928. Martin Brudnizki designed all 151 rooms, the banking hall is a double-height public room again, and Michelin has given the house Two Keys.
- 151 rooms
- Opened 2023
- Neighborhood: Midtown
- Architect: McKim; Mead and White
- Interiors: Martin Brudnizki Design Studio
About The Fifth Avenue Hotel
- The 1907 building at 250 Fifth Avenue was designed by McKim, Mead and White as the home of the Second National Bank, with Stanford White as the animating spirit behind the buff brick and limestone structure.
- Developer Alex Ohebshalom's Flaneur hospitality company takes Stanford White as its patron saint; the approved tower was designed with consulting partner Samuel White, Stanford White's great-grandson.
- Martin Brudnizki individually designed all 151 rooms in a maximalist register evoking Charlotte Goodridge, a Gilded Age hostess whose Fifth Avenue mansion receptions rivaled Caroline Astor's nearby gatherings.
- The landmarked banking hall was restored to its original double-height proportions and now functions as one of the hotel's grandest social spaces.
- The MICHELIN Guide awarded The Fifth Avenue Hotel Two Keys in 2025, and it was listed in the World's 50 Best Hotels extended ranking the same year.
History
The building at 250 Fifth Avenue was erected in 1907 as the home of the Second National Bank, designed by the legendary firm of McKim, Mead and White at the height of their influence. Stanford White himself — the "White" of the partnership, New York's most celebrated architect and most notorious flâneur before his sensational 1906 murder — was the animating spirit behind the design: a buff-colored brick and limestone structure with a terra-cotta cornice, built on one of the last urban lots in the NoMad neighborhood that still retained a connection to the Gilded Age social world that had defined the district in the late nineteenth century. McKim, Mead and White returned twice to expand the original building: a two-story addition on the north side in 1913, and a commercial addition on the rear in 1928.
The original Gilded Age tenant of this address, before the bank building, was one Charlotte Goodridge — a hostess of significant social ambition who held receptions in her Fifth Avenue mansion that rivaled, in their way, the legendary gatherings of Caroline Astor nearby on Madison Square. The NoMad neighborhood took shape around exactly this kind of concentrated social prestige; the original Fifth Avenue Hotel of the 1860s, a block to the south, had hosted Chester Arthur and Edward, Prince of Wales, and helped define the area as the center of New York's social and commercial elite before that world migrated northward.
The landmarked McKim, Mead and White building remained in commercial use through most of the twentieth century, its banking hall repurposed and its architectural details largely intact. In 2012 developer Alex Ohebshalom, whose hospitality company Flaneur takes Stanford White as its patron saint, began the decade-long process of converting the building into a luxury hotel. The New York City Landmarks Preservation Commission oversaw the project closely, eventually approving a new 230-foot tower by Perkins Eastman and PBDW Architects — whose consulting partner Samuel White is Stanford White's great-grandson — that rises behind the preserved original façade and its adjacent two-story addition.
The hotel opened in 2023 with 151 rooms and suites, each individually designed by Martin Brudnizki in a maximalist register of rich color, layered textures, and worldly-explorer furnishings that evoke the sensibility of Goodridge herself: a woman of cosmopolitan taste and quiet social daring. The banking hall was restored to its original double-height proportions, now functioning as one of the hotel's grandest social spaces. The MICHELIN Guide awarded The Fifth Avenue Hotel Two Keys in 2025, and it was listed in the World's 50 Best Hotels' extended ranking the same year.
The setting
The Fifth Avenue Hotel stands at 1 West 28th Street and Fifth Avenue in NoMad — a neighborhood whose name, North of Madison Square Park, understates a history that includes New York's original hotel row, the 28th Street Tin Pan Alley that gave American popular music its commercial heart, and Madison Square Park just steps away. The Empire State Building is seven minutes on foot and the High Line twenty minutes, while the Flatiron Building's iconic silhouette frames the southern view. A sweeping luxury renaissance through the 2010s — destination restaurants, design hotels, gallery openings — has re-established this corner of Midtown South as one of Manhattan's most dynamic and sought-after addresses for discerning travelers.
Restaurants and bars
- Café Carmellini — Café · Modern interpretation of Italian and French cuisine · Andrew Carmellini
Experiences
- Café Carmellini catering — Private event catering and in-suite dining with modern Italian and French menus by the team behind Café Carmellini, Chef Andrew Carmellini's signature restaurant.
- Private mansion booking — Guests can book the hotel as a private mansion, according to Forbes coverage cited on the press page.
- Exclusive buy-out space — The hotel debuted an exclusive buy-out space, as reported by Luxury Travel Advisor and cited on the press page.
Amenities
- Fitness center
- Pet-friendly
- Butler service
Awards
- Forbes Travel Guide Recommended (2026)
- MICHELIN Two Keys (2026)
- Travel + Leisure World's Best Hotels (2026)
- World's 50 Best Hotels 51-100 (2026)
- Andrew Harper Editors Choice (2025)
- Gold Key Award — Hotel Luxury (2024)
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