Luxury Hotels Atlas / Places / United States / St. Pete Beach / The Don CeSar
The Don CeSar
St. Pete Beach, Florida, United States · Independent · Accessible Luxury
Thomas Rowe raised this pink hotel on the Gulf sand at St. Pete Beach in 1928, and the town still calls it the Pink Palace: 277 rooms and two heated pools. Storms in 2024 took the public rooms, and they came back in 2026 with a new Royal Ballroom, Society Table, and the Rowe Bar. AAA has kept the house at Four Diamond.
- 277 rooms
- Opened 1928
- Neighborhood: St. Pete Beach / Gulf front
About The Don CeSar
- Society Table and the Rowe Bar returned with the 2026 reopen, along with a new Royal Ballroom after the 2024 storms.
- Thomas Rowe opened the pink hotel in 1928. It holds about 277 rooms and two heated pools, and AAA recognized it with Four Diamond in 2025.
History
Opened 1928 as Thomas Rowe's beach hotel, about 277 rooms. Independent Pink Palace on St. Pete Beach. Public spaces redone after 2024 storm damage, with a new Royal Ballroom in 2026.
The setting
On the Gulf sand at St. Pete Beach, Florida.
Restaurants and bars
- Society Table — Restaurant
- Maritana — Restaurant · art deco-inspired sea-to-table fine dining
- Beacon Pool Bar & Lookout — Poolside
- Rowe Bar — Bar
Experiences
- Uncle Andy's Market — Market introduced on the property in 2021.
- Spa Oceana — On-site spa that opened in March 2008; profiled by Spa & Beauty Today in 2021.
Amenities
- Spa
- Pool
- Fitness center
- Pet-friendly
Awards
- AAA Four Diamond (2026)
Open The Don CeSar in the atlas for live weekend rates, photos, and the full folio.
More hotels in St. Pete Beach
- Bellwether Beach Resort — Independent · Near Luxury
- Hotel Zamora — Curio Collection · Near Luxury