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Seda Club Hotel
Granada, Spain · Independent · Accessible Luxury
Seda means silk, and that is the whole idea: in the fifteenth century Granada was the world's leading producer of it, and the Alcaicería, the old exchange where most of Spain's silk was traded, is a few streets away. Twenty-one rooms, seven of them suites, went into the Los Guerrilleros building on Plaza de la Trinidad, the shoe shop every granadino knew, which stood empty for years and close to ruin until the protected facade was saved and the rest rebuilt behind it. The rooftop looks straight at the cathedral.
- 21 rooms
- Opened 2023
About Seda Club Hotel
- By the end of the sixteenth century Granada's silk was reckoned finer than China's own, and the Wanli emperor is said to have sent a delegation to learn how it was made.
- A polar bear upholstered in Persian motifs stands in reception, the house's joke about the appetite of the north for the refinement of the south, and one piece of the owning family's contemporary art collection hung through the hotel.
- The hotel café occupies the corner where Manolo's newspaper kiosk stood for years, the meeting point of a square that still keeps its old fountain and the biggest stand of trees in central Granada.
- Hidden Away Hotels, the Granada family group behind it, was founded in 2013 by Ignacio Jiménez Artacho, formerly of Barceló and Occidental, with Carmen Cordón, and hunts specifically for abandoned buildings.
- The 8.5 million euro rebuild opened in February 2023, the first of a run of five-star openings that changed what Granada could offer a visitor.
History
The hotel occupies the building on the corner of Plaza de la Trinidad and Calle Buensuceso that granadinos knew for decades as Los Guerrilleros, a shoe shop in a house that later stood shut for years and was threatening to come down. It was bought in 2022 by Hidden Away Hotels, the small luxury group founded in 2013 by Ignacio Jiménez Artacho, a former Barceló and Occidental executive, with Carmen Cordón, whose stated business is finding buildings with a story that have been left to rot and putting them back. The facade is protected under Granada's Plan Centro, so it stayed while everything behind it was rebuilt, at a cost of around 8.5 million euros. Seda Club opened on 14 February 2023 with 21 rooms and suites and about thirty jobs, after an earlier plan to open that December.
The name and the whole design idea come from silk. Granada was the leading silk producer in the world in the fifteenth century, and the Alcaicería, the Nasrid silk exchange a few minutes' walk away, was where the greatest part of Spain's silk was traded and sent out. The house reads that trade as a meeting of north and south: in reception stands a polar bear upholstered in Persian motifs, the north's appetite for southern refinement made into a joke you can walk around. The owning family's contemporary art collection hangs through the hotel, including a piece by the British duo Littlewhitehead in the hotel's most private room, El Clandestino.
Rooms run from a 26 square metre Deluxe, some with a private patio, to the 75 square metre Royal Suite, with a pillow menu, Egyptian cotton and kimonos. There is a marble spa with a heated pool, a restaurant working in a contemporary Granada idiom, a café on the square in the spot where Manolo's kiosk stood for years, and a rooftop bar on the top floor with the cathedral in front of it.
The setting
Plaza de la Trinidad is a shaded square in the middle of Granada, on ground that once held the monastery of the Trinitarios Calzados, with the biggest group of trees in the centre of the city and its old fountain still running. It sits where Granada's main shopping streets meet, a few minutes from the cathedral and the Royal Chapel where Isabel and Fernando are buried, and a few more from the Alcaicería, the surviving lanes of the Nasrid silk market that gave the hotel its name. The Albaicín, the Sacromonte caves and the walk up to the Alhambra are all reachable on foot.
Restaurants and bars
- Restaurante Seda Club — Restaurant
Awards
- MICHELIN One Key (2026)
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