Luxury Hotels Atlas / Places / United States / Horseshoe Bay / Horseshoe Bay Resort
Horseshoe Bay Resort
Horseshoe Bay, Texas, United States · Independent · Near Luxury
Wayne Hurd named Horseshoe Bay for a rusty horseshoe in the dry lakebed of the old Coke Ranch, which he and cousin Norman bought in 1970 for two million dollars. They opened on Lake LBJ in the Texas Hill Country in 1971, with Robert Trent Jones Sr. on Slick Rock, Ram Rock, and Apple Rock, plus a 6,000-foot strip that can take a DC-9. Jack Nicklaus added Summit Rock in 2012, and a 2020 renovation left about 350 rooms.
- 350 rooms
- Opened 1971
- Neighborhood: Horseshoe Bay / Lake LBJ
About Horseshoe Bay Resort
- Slick Rock's Million Dollar Hole moves 8,000 gallons a minute. Jack Nicklaus added Summit Rock in 2012. Dark-sky, no street lights on about 7,000 acres.
- The Jaffe family took a controlling interest in 1995, and a $100 million renovation finished in 2020 left about 350 rooms.
History
Horseshoe Bay Resort was founded in 1971 on the shores of Lake LBJ in the Texas Hill Country, developed by Brady cousins Norman and Wayne Hurd on land that had been the Coke Ranch, bought in 1970 for two million dollars. The resort takes its name from a rusty horseshoe Wayne Hurd found in the dry lakebed, combined with nearby Horseshoe Creek and the bay's shape.
Golf built its reputation: Robert Trent Jones Sr. designed Slick Rock (1972), Ram Rock (1981) and Apple Rock (1985), later joined by a Jack Nicklaus Signature course, Summit Rock (2012). The Jaffe family took a controlling interest in 1995, and a 100-million-dollar renovation was completed in 2020. Today the property spans thousands of acres with a 350-room hotel and conference center.
The setting
On Lake LBJ in the Texas Hill Country, at Horseshoe Bay.
Restaurants and bars
- J's Restaurant And Bar — Restaurant · American
- Whitewater 360 Sports Club — Bar · Bar
Experiences
- Beer by the Bay — Event named by the resort among its signature Texas Hill Country events.
- Wine, Dine & Jazz — Upcoming event, November 6-7, 2026.
- Turkey Trot — Upcoming event, November 26, 2026.
- Thanksgiving — Upcoming event, November 26-27, 2026.
- Holiday Pickleball Classic — Upcoming event, December 4-6, 2026.
- Big & Bright: A Hill Country Holiday Christmas — Holiday event named by the resort; Christmas Holiday runs November 27 - December 7, 2026.
Amenities
- Spa
- Pool
- Sauna
- Hot tub
- Fitness center
- Kids' club
- Tennis
- Golf course
- Pet-friendly
Awards
- AAA Four Diamond (2026)
Open Horseshoe Bay Resort in the atlas for live weekend rates, photos, and the full folio.