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Brach Madrid
Madrid, Spain · Evok Collection · Core Luxury
Philippe Starck turned a 1922 seven-storey white-stone pile at Gran Vía 20 into Brach Madrid, Evok Collection's first hotel in Spain, opened January 2025 with 57 rooms. The sister of Brach Paris keeps the original wrought-iron staircase and a belvedere on the skyline. MICHELIN gave the house One Key in its first year.
- 57 rooms
- Opened 2025
- Neighborhood: Gran Vía
- Architect: Jerónimo Pedro Mathet Rodríguez
- Interiors: Philippe Starck
About Brach Madrid
- Architect Jerónimo Pedro Mathet Rodríguez designed the 1920s landmark, later known as the Seguros La Estrella building.
- Puerta del Sol is about four minutes on foot; Plaza Mayor about eight.
- Dinner in this part of Madrid starts at ten; the Prado, Thyssen, and Reina Sofia are the museum afternoon.
History
The seven-storey white-stone building at Gran Vía 20 was designed by Jerónimo Pedro Mathet Rodríguez and finished in 1922, later known as the Seguros La Estrella building. Philippe Starck reimagined it as Brach Madrid, Evok Collection's first hotel in Spain, which opened in January 2025 with 57 rooms, the original wrought-iron staircase, and a belvedere. It echoes sister house Brach Paris. MICHELIN awarded One Key in 2025.
The setting
Brach Madrid is a Sol hotel on the northwest side of Sol in Madrid. Puerta del Sol is roughly 4 minutes' walk, Plaza Mayor is roughly 8 minutes' walk, and Mercado de San Miguel is roughly 9 minutes' walk. Dinner starts at ten. The Prado, Thyssen, and Reina Sofia are the museum afternoon; Retiro is quieter after midnight if you sleep on that edge.
Restaurants and bars
- The Cocktail Bar — Bar · Jérémy Bacquet (cocktails)
Experiences
- The Restaurant — Mediterranean cuisine with oriental influences by chef Adam Bentalha.
- The Rooftop — Rooftop space with Madrid as the backdrop, seen through bay windows.
Amenities
- Photo gallery of event spaces
- Bespoke event spaces for private and corporate events
- Private dining
- Corporate meetings
- Product launches
- Photo shoots
- Film shoots
- Press junkets
- Private dinners
- Celebrations
- Immersive experiences
- Rooftop receptions
Awards
- Forbes Travel Guide Recommended (2026)
- MICHELIN One Key (2026)
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More Evok Collection hotels
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- Brach Paris — Paris, France · High Luxury
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- Nolinski Paris — Paris, France · Core Luxury
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- Heritage Madrid Hotel — Independent · Core Luxury
- Hotel Fénix, a Gran Meliá Hotel — Gran Meliá · Core Luxury
- Hotel Único Madrid — Independent · Core Luxury
- Hyatt Centric Gran Via Madrid — Hyatt Centric · Core Luxury
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