Luxury Hotels Atlas / Places / Italy / Montesilvano / Serena Majestic Hotel
Serena Majestic Hotel
Montesilvano, Italy · Bluserena · Near Luxury
In 1984 the Maresca family, until then in Abruzzo property, bought two hotels on the Montesilvano seafront called the Serena and the Majestic, joined them together and tried out an all-inclusive formula that nobody had really run on an Italian beach. That became Bluserena, which now operates thousands of rooms from Piedmont to Sicily, and this is still where it started. Two hundred hotel rooms and 280 apartments face a private stretch of sand seven kilometres up the coast from Pescara, redressed in 2024 in Adriatic colours.
- 480 rooms
- Opened 1985
About Serena Majestic Hotel
- The Spanish fund Azora bought Bluserena in late 2021, taking on more than 4,200 rooms across thirteen hotels and promising 30 million euros of upgrades, with the head office staying in Pescara.
History
The Maresca family of Pescara had been in property since the late 1950s when, in 1984, they bought two Montesilvano seafront hotels called the Serena and the Majestic and merged them into a single four-star hotel residence. Tourism began there the following year, and the address was where the family first ran the all-inclusive village formula that became their signature.
From that one property the family built Bluserena, which by 2021 held more than 4,200 rooms across eleven four-star villages and two five-star resorts in Abruzzo, Puglia, Calabria, Sicily, Sardinia and Piedmont, drawing more than a million guest nights a year and employing around 2,500 seasonal staff. In late 2021 the Spanish investment fund Azora bought the company, keeping the Bluserena name and the Pescara head office and announcing a 30 million euro upgrade programme. The Serena Majestic was given a new design in 2024 built on the colours of the Adriatic.
The setting
Montesilvano runs north from Pescara along a straight sand coast, and the hotel sits directly on the beach on Viale Carlo Maresca, about a kilometre from the town centre and seven from Pescara. Behind the coast road, Abruzzo turns quickly into hill towns, the Gran Sasso and Majella national parks and the trabocchi fishing platforms further south. Pescara Abruzzo airport is about ten kilometres away.
Restaurants and bars
- Show Cooking — Restaurant · Regional and international
- Il Patio — Restaurant
- Pizzeria Gulliver — Restaurant · Pizza
Experiences
- Sailing, windsurfing, canoeing, paddle boards, pedal boats via Bluserena SeaSport — Watersports offered through Bluserena SeaSport
- Isole Tremiti boat tour — Boat tour among islands and sea caves, swimming at Capraia Island, visit to San Domino
- Pacentro and Caldora Castle excursion — Visit to one of Abruzzo's best-preserved villages, part of I Borghi più belli d'Italia, with dinner of Abruzzo flavours
- Silvi and Atri excursion — Silvi and Atri with tasting of Panducale and liquorice
- Bominaco and Navelli excursion — Bominaco medieval frescoes and Navelli saffron tasting
- Città Sant'Angelo excursion — Village with Cisternone and Collegiate Church of San Michele Arcangelo
Amenities
- Private sandy beach suitable for children's swimming
- Beach umbrellas, sun loungers, deck chairs, changing rooms, showers, beach bar
- Amphitheatre for evening shows
- Two tennis courts with night lighting
- Synthetic grass football field
- Bocce courts with night lighting
- Archery, shooting, padel, teqball, table tennis
- Playground with giant play equipment
- Free Wi-Fi
- Entertainment team
- Attention to food intolerances
- Resident doctor on call 24 hours a day
- Pet-friendly
- Kids club
- Private beach
- All-inclusive
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