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The Row Hotel at Assembly Row
Somerville, Massachusetts, United States · Autograph Collection · Accessible Luxury



The 158-room Autograph Collection hotel opened August 14, 2018, as new construction on the Somerville site where Ford ran the only plant devoted solely to the Edsel, from 1926 until that model killed the factory in 1958. Feliciano Bejar's Magiscopes in the lobby sit on reclaimed automotive parts, meeting rooms are named Assembly and Ford, and the Orange Line's Assembly station is across the street.
- 158 rooms
- Opened 2018
- Neighborhood: Assembly Row
- Rooms from 365 sq ft (34 m²)
About The Row Hotel at Assembly Row
- Ford's Somerville plant, which operated from 1926 to 1958, was the only factory given over solely to the Edsel; its failure closed the plant and later left Assembly Square blighted.
- The hotel is a 2018 new-build inside Federal Realty's Assembly Row on the former Ford plant site.
- Mexican artist Feliciano Bejar's Magiscopes, glass prisms and lenses on reclaimed automotive parts, occupy the lobby.
- Entry-level rooms start at 365 sq ft (34 m²).
History
The Row Hotel at Assembly Row opened August 14, 2018, at 360 Foley Street in Somerville, Massachusetts, as a 158-room Autograph Collection hotel inside Federal Realty's Assembly Row mixed-use district. The site previously held Ford's Somerville assembly plant (1926-1958), the only factory devoted solely to the Edsel; the plant's closure left the district blighted until later redevelopment. The hotel is new construction, not a reused factory. Lobby Magiscopes by Feliciano Bejar rest on reclaimed automotive parts.
The setting
6-minute walk to Mystic River is 2 miles from the Bunker Hill Monument. 2 miles from Bunker Hill Monument.
Restaurants and bars
- Reflections — Restaurant
Experiences
- Live Music Thursdays — Live music evenings featuring the Bill McGoldrick Acoustic Duo.
Amenities
- Indoor pool
- Fitness center
- Pet-friendly
Awards
- AAA Four Diamond (2026)
Open The Row Hotel at Assembly Row in the atlas for live weekend rates, photos, and the full folio.
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