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The Adolphus, Autograph Collection

Dallas, Texas, United States · Autograph Collection · Core Luxury

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Anheuser-Busch co-founder Adolphus Busch demolished Dallas City Hall in 1910 to raise this Beaux-Arts tower by Thomas P. Barnett; when it opened in 1912 its 22 stories made it the tallest building in Texas for a decade. The Century Room later hosted Glenn Miller, Benny Goodman, and the Dorseys, and Queen Elizabeth II stayed during the 1991 royal visit. An $80 million 1980s renovation cut rooms from 1,200 to 428, and Autograph Collection stewardship followed a 2017 refresh.

About The Adolphus, Autograph Collection

History

The Adolphus Hotel began not with a hotelier but with a brewer. Adolphus Busch, the German-born co-founder of Anheuser-Busch, had been investing in Dallas real estate since the early 1900s, and in 1910 he purchased the old Dallas City Hall at the corner of Commerce and Akard Streets ; displacing the city's police department and firehouse in the process ; to clear the site for what he intended to be the finest hotel in the American South. Busch commissioned Thomas P. Barnett of Barnett, Haynes and Barnett in St. Louis to design the building in the Beaux-Arts style, with a program of richly ornamented facades, arched windows, and turrets that Busch himself described as modeling a Germanic castle ; only taller. Construction began in 1911 and the hotel opened on October 5, 1912, its 22 stories making it the tallest building in Texas, a distinction it held for a decade until the Magnolia Petroleum Building surpassed it.

Busch never saw the finished hotel. He died in Germany in October 1913, just weeks after Dallas went dry under local Prohibition ; an irony his associates appreciated, given that work on the building had briefly been halted in 1911 over fears that Dallas would ban alcohol entirely. The hotel was renamed in his honor, and it proceeded to become exactly the civic institution and social anchor he had intended. Under the management of Otto Schubert from 1922 to 1946, the Adolphus grew to national prominence. Its 19th-floor Century Room opened to become a regional sensation during the big-band era, hosting Glenn Miller, Benny Goodman, the Andrews Sisters, Tommy and Jimmy Dorsey, and other luminaries of the 1930s and 1940s. A retractable ice rink installed in the Century Room in 1943 hosted world-class on-ice productions for fourteen consecutive years.

Radio station KRLD began broadcasting from the building in 1936, embedding the Adolphus further into the public life of the city. The hotel's guest register over the decades reads as a survey of twentieth-century American prominence: presidents from Warren G. Harding to George H.W. Bush, Bob Hope, Jack Benny, and, in 1991, Queen Elizabeth II and Prince Philip, for whom Buckingham Palace specified the Adolphus as Dallas's official accommodation during the royal state visit. The Queen presented an official portrait to the hotel, which was hung in the lobby.

The 1980s brought the hotel's first major renovation, a project valued at roughly $80 million led by Dallas-based Began and Shelmire Architects that reduced the room count from 1,200 to approximately 400 while substantially expanding each remaining room. A further renovation beginning in 2016, led by local design firm Swoon the Studio in partnership with Makeready, brought the Adolphus into the Marriott Autograph Collection while restoring its Beaux-Arts grandeur and introducing new dining and public spaces suited to contemporary luxury expectations. The hotel is a Dallas Landmark and listed on the National Register of Historic Places ; a fitting designation for a building that has been at the center of the city's story for more than a century.

The setting

The Adolphus, Autograph Collection stands at 1321 Commerce Street in Dallas's Main Street District, occupying the Beaux-Arts landmark that Anheuser-Busch co-founder Adolphus Busch commissioned in 1912 as the city's first European-style luxury hotel. The 22-story building was the tallest in Texas for a decade and was listed on the National Register of Historic Places in 1983. The hotel anchors a proven luxury corridor in downtown Dallas: the Dallas World Aquarium is 12 minutes on foot, The Sixth Floor Museum at Dealey Plaza 14 minutes away, and the Dallas Museum of Art a 14-minute walk, placing guests at the cultural and historic center of the city.

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