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The Prince Akatoki London
London, United Kingdom · Prince Akatoki · Grand Luxury
Akatoki is an old word for sunrise, and Seibu Prince Hotels chose it for a new beginning: eighty-two rooms of Japanese quiet in the former Arch London at 50 Great Cumberland Place, opened 16 September 2019 beside Marble Arch. Circular check-in pods and fusuma-inspired hangings set the tone; TOKii pours sushi and robata downstairs, The Malt Lounge whisky and sake. Forbes has kept the house Five-Star through 2026.
- 82 rooms
- Opened 2019
- Neighborhood: Mayfair
About The Prince Akatoki London
- StayWell Holdings and Japan's Seibu Prince Hotels created the Prince Akatoki brand for this debut, the first of the name anywhere.
- Interbrand Australia and London's B3 Designers recast the old Arch London around natural light and Japanese restraint.
- Furniture in the rooms comes from B&B Italia, Stellar Works, Muuto, and GUBI.
History
The Prince Akatoki London opened on 16 September 2019 at 50 Great Cumberland Place near Marble Arch, occupying the building that had previously operated as The Arch London. Following a multi-million-pound transformation, it launched as the inaugural property of the newly created global luxury brand The Prince Akatoki, under StayWell Holdings and Japan's Seibu Prince Hotels - 'Akatoki' being an old form of 'Akatsuki,' meaning sunrise, before dawn, a new beginning.
The 82-room hotel expresses a refined Japanese aesthetic layered with Western heritage, with light, minimalist interiors, furniture by houses including B&B Italia, Stellar Works, Muuto and GUBI, and touches such as circular check-in pods and fusuma-panel-inspired wall hangings. Its dining and drinking - the Japanese-inspired restaurant TOKii and The Malt Lounge & Bar - launched in October 2019.
The setting
The Prince Akatoki London is on 50 Great Cumberland Place in Mayfair, London. Palace row on Park Lane and the classic houses toward Bond Street keep the night at the door. Boutique lanes fill the side streets for guests who want the same neighborhood without a grand frontage. 2 miles from Buckingham Palace.
Amenities
- Fitness center
- Fine dining
- Pet-friendly
Awards
- Forbes Travel Guide Five-Star (2026)
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